A tabloid-format newspaper, Le Matin Bleu was first published on 31 October 2005, and had a circulation of about 100,000.[when?] It was launched in anticipation of 20 minutes, the French-language edition of 20 Minuten, starting 8 March 2006, both of which are also free daily newspapers.
The newspaper was distributed in the most-populated areas of Romandy. While it shared its name with the daily newspaper Le Matin, also published by Edipresse, it was edited independently.
On 24 September 2009, the newspaper ceased publication because of the merger of Edipresse and Tamedia, which was already publishing 20 minutes.