Leaf Brands

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Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California in the United States. The original Leaf Candy Company started in the 1920s.[1] Leaf Brands was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, Heath bar and PayDay, before the U.S. division was sold to the Hershey Foods Corporation in 1996 and left the United States.[2]

In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, the founder of Leaf Candy Company, is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's,[3] and re-created the brand of cookies, similar to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.[4]

Current brands[edit]


  1. ^ "Leaf Brands/Astro Pops, LLC are Back with Revolutionary New Candy Products and Officially Launching at the 2011 SWEETS & SNACKS EXPO". Prweb.com. Retrieved 2015-02-28. 
  2. ^ "Hershey Is Sweet On Leaf Brands - Chicago Tribune". Articles.chicagotribune.com. 1996-06-10. Retrieved 2015-02-28. 
  3. ^ Kestenbaum, David (23 September 2015). "One Man's Mission To Bring Back Hydrox Cookies". NPR.org. Retrieved 2016-10-04. 
  4. ^ "Episode 652: The Hydrox Resurrection". Planet Money (Podcast). NPR. September 18, 2015. Retrieved September 21, 2015. 

External links[edit]