Leon's Frozen Custard

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Leon's Frozen Custard
Leon's Frozen Custard sign

Leon's Frozen Custard is a classic family-owned drive-in, specializing in frozen custard, located in Milwaukee, Wisconsin.[1] Opened in 1942,[2][3] its current appearance as a "drive-in restaurant" comes from an early 1950s remodel.[4] It is considered a landmark in the city of Milwaukee.[citation needed]

A restaurant operating under the same name exists in Oshkosh, Wisconsin. Originally opened by family members of the first store's owner, it has since been sold; this led to litigation in the early 1990s over what items the Oshkosh store was allowed to sell.[5]

Leon's Frozen Custard claims to be the "Home of the World's Finest Frozen Custard," as noted boldly on its signage.[2] Leon's offers the three "regular" flavors of vanilla and chocolate and butter pecan.[6] Butter pecan was added on a regular basis because it was so popular. On weekends, Leon's adds a fourth flavor.[2]

The store maintains an English-only policy for employees that has been criticized by some as discriminatory and racist. Owner Ron Schneider has stated that the policy is strictly for business purposes. His wife and children are Hispanic.[7]

See also[edit]


  1. ^ "Frozen custard: Summer's hottest snack". CBS News. July 30, 2017. Retrieved November 14, 2017. 
  2. ^ a b c Company's website. Accessed 2016-05-19.
  3. ^ Walker, Don. "Here's the scoop: Leon's Frozen Custard is alive and well". The Milwaukee Journal Sentinel, November 23, 2012. Accessed May 19, 2016.
  4. ^ Leon's Frozen Custard Official Website: "The building was later remodeled in the early '50s to as it is seen today. "
  5. ^ LEON'S FROZEN CUSTARD v. LEON CORP. No. 92-3229. 182 Wis.2d 236 (1994) 513 N.W.2d 636.
  6. ^ Kindelsperger, Nick. "Standing Room Only: Leon's Frozen Custard Drive-In". Serious Eats. Accessed May 19, 2016.
  7. ^ Katie Mettler. "‘We can’t be the United Nations': Milwaukee frozen custard shop defends ‘English only’ policy". The Washington Post, May 19, 2016. Accessed May 19, 2016.

External links[edit]

Coordinates: 42°59′16″N 87°56′55″W / 42.987849°N 87.948671°W / 42.987849; -87.948671