LifeStyles Condoms
LifeStyles Condoms is a brand of condom made by the Australian company Ansell Limited, previously known as Pacific Dunlop Limited.
Advertising and marketing
In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it,", to directly confront the AIDS epidemic.[1]
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[2]
In 2008, the company sought to recruit musician Miley Cyrus as an advertising spokesperson.[3]
Product line
- LifeStyles Skyn Condoms
- LifeStyles X2 Lubricated Condoms
- LifeStyles Ultra Thin Condoms
- LifeStyles Ultra Sensitive Condoms
- LifeStyles Ultra Sensitive Lubricated Condoms
- LifeStyles Ultra Lube Plus Condoms
- LifeStyles Ultra Lubricated Condoms
- LifeStyles Pleasure Tripped Condoms
- LifeStyles Ribbed Pleasure Condoms
- LifeStyles Sheer Pleasure Condoms
- LifeStyles Warming Pleasure Condoms
- LifeStyles His n' Her Pleasure Condoms
- LifeStyles Triple Pleasure 3-in-1 Condoms
- LifeStyles MEGA Condoms
- LifeStyles Studded Condoms
- LifeStyles Flavors/Colors Condoms
- LifeStyles Snugger Fit Condoms
- LifeStyles Condom Discs
- LifeStyles Classic Collection of Condoms
- LifeStyles Condom Pleasure Pack
- LifeStyles Premier Collection Lubricated Condoms
- LifeStyles Sensual Kit
- LifeStyles Ultra Ribbed Condom N' Ring Kit
References
- ^ "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27.
Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.
- ^ "Miley Cyrus offered $1 million to be LifeStyles Condoms face". Sunday Times. Perth, Australia. July 29, 2008. Retrieved 12 February 2010. [dead link]
External links
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