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Like Aani Subscribe
Theatrical release poster
Directed byAbhishek Merukar
Written byAbhishek Merukar
Produced by
  • Nitin Vaidya
  • Abhishek Merukar
Starring
CinematographyGaurav Kulkarni
Edited byAniket Kale
Music byScore:
Suyash Kelkar
Songs:
Amitraj
Suyash Kelkar
Production
companies
  • Nitin Vaidya Productions
  • Abhishek Merukar Productions
Distributed byPanorama Studios
Release dates
  • 13 October 2024 (2024-10-13)
(Singapore)
  • 18 October 2024 (2024-10-18)
(India)
Running time
142 minutes
CountryIndia
LanguageMarathi

Like Aani Subscribe is a 2024 Indian Marathi-language suspense thriller film written and directed by Abhishek Merurkar, and produced by Merukar and Nitin Vaidya under the banners of Abhishek Merukar Productions and Nitin Vaidya Productions.[1][2] The film stars Amey Wagh, Amruta Khanvilkar and Jui Bhagwat (in her film debut) in the lead roles, while Vitthal Kale, Shubhankar Tawde and Pushkaraj Chirputkar plays pivotal roles.[3][4] The story follows a youth-centric narrative set in the world of social media, where a vlogger accidentally captures a dead body on camera, leading to a chain of events that entangles other characters as they seek to uncover the truth behind the incident.[5]

The film premiered in Singapore on 13 October 2024, before its theatrical release in India on 18 October 2024.[6][7] Upon release the film received favourable views from the critics and audience, especially for its plot, performances and direction.[8]

Cast

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Production

[edit]

Like Aani Subscribe was officially announced on 15 July 2024, with the release of a short video featuring the tagline, "Are you searching... Who is Rohit Chauhan?"[13] This film marks Jui Bhagwat's big screen debut; she previously appeared in the Marathi show Tumchi Mulgi Kay Karte?[9] Additionally, dancer Gautami Patil has also featured in an item song.[14][15]

Director Merukar drew inspiration from a strange story he had come across on Twitter, which led him to begin working on the script in 2021. Discussing the film's genre, he remarked, "As a viewer, I felt that filmmakers were not delivering good films, especially when the audience is so knowledgeable, and the actors are incredibly talented." Speaking about the casting, Merukar shared that Bhagwat was chosen through auditions, Wagh was his first choice for the film, and regarding Amruta Khanvilkar, he expressed that her potential had not been fully utilized by filmmakers in the past, so she was selected based on the specific criteria he envisioned for the role.[16] As for Patil's song, several names were considered, but she was ultimately chosen due to her strong fan base. Wagh revealed that rehearsals for the song were completed within four days; he took three and a half days, while Patil only needed half a day to rehearse.[17][18]

Soundtrack

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The soundtrack for the film is composed by Amitraj and Suyash Kelkar, with Kelkar also scoring the background music.[19] The first single, titled "Limbu Firawala," featuring Wagh and Patil, was released on 8 September 2024.[14][20] The second song, centered around a youth-oriented theme, was released on 24 September 2024.[21]

Track listing
No.TitleLyricsSinger(s)Length
1."Limbu Firawla"Kshitij PatwardhanVaishali Samant, Ravindra Khomne3:54
2."Upload Karun Tak"Kshitij PatwardhanKasturi Wavre4:30
3."Afratafri"Valay MulgundSwapnil Kulkarni2:42
4."Firki"Valay MulgundNupoora Niphadkar2:50
Total length:13:56

Marketing and release

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The poster featuring the three main leads was unveiled on 26 August 2024, along with the announcement of the release date.[4] The poster showcased a selfie of the trio, highlighting a stark contrast between their cheerful poses and their real facial expressions.[22][23] A short teaser, lasting less than a minute, was released on 12 September.[24] On 3 October, coinciding with the auspicious occasion of Ghatasthapana (the first day of Navratri), the makers launched the film's trailer.[25][26] An extended trailer followed on 14 October 2024. Prior to that, the film had its premiere on 13 October in Singapore, where it received an overwhelming response from the audience.[27][28]

Reception

[edit]

Sameer Ahire of Movie Talkies rated the film 3 out of 5 stars, commending its unpredictable twist, strong performances, and social commentary. He noted, "Jui shines in the emotional Instagram Live scene, and Amruta impresses in her mature role. The second half picks up with a clever twist, but the first half's pacing and forced subplots could have been tighter." Despite some flaws, he regarded the film as a rare and refreshing thriller in Marathi cinema.[29] Santosh Bhingarde of E-Sakal gave Like Aani Subscribe 3.5 stars out of 5, describing it as a "well woven story" and added, "Merukar has given good turns and twists while presenting the story which makes the film engaging till the end."[30] Saurabh More of itsMajja.com also praised the film, acknowledging its slow first half but noting that it gained momentum after the interval. "Wagh easefully painted the dual roles, Khanvilkar does justice to her character and Bhagwat also impresses in her debut," he remarked. Regarding the direction, he commented, "Merukar’s has done a good job in portraying the reality of social media," while giving the film 3 stars.[31] Nandini Ramnath of Scroll.in critized the film's length, writing that "..too much time is spent on setting up scenes and elaborating on the already obvious. The first-film jitters includes some grace notes. The dark humour lands on target, as do the performances."[32]

Kalpeshraj Kubal of Maharashtra Times rated the film 3 out of 5 stars, appreciating its screenwriting, performances, direction, and cinematography. He noted, "The movie has successfully tried to show the dark side behind the glittering world of social media," concluding that "The plot of everyday life and the good acting of the actors make the movie really attract attention."[33] Sanjay Ghavre of Lokmat Filmy also rated the film 3 stars out of 5, praising the dramatic twists that heighten the excitement and remarked, "Abhishek's success as a writer is that even though the murderer is always in front of his eyes, he is not suspected."[34] Reshma Raikwar of Loksatta described the film as a "fresh and innovative story," stating, "When a completely new story is constructed and presented to the audience in the form of a film, keeping in touch with today's times and with reference to things related to daily life, its uniqueness is definitely noticeable."[35] Saurav Mahind of Urbanly, gave 2.5 out of 5 stars, commenting that "while the plot twist adds intrigue but lacks a strong impact, leaving some questions unanswered."[36]

References

[edit]
  1. ^ Gaikwad, Tejashree (26 August 2024). "Like ani Subscribe: 'या' दिवशी उलगडणार 'लाईक आणि सबस्क्राईब'चे रहस्य, आहे हटके कथा". marathi.freepressjournal.in (in Marathi). Retrieved 18 September 2024.
  2. ^ "Like ani Subscribe Marathi Movie : Ameya Wagh टीमसह बाप्पाकडे, मराठीतला वेगळा प्रयोग घेऊन दाखल N18V". lokmat.news18.com (in Marathi). 17 September 2024. Retrieved 18 September 2024.
  3. ^ Navarashtra (31 August 2024). "'लाईक आणि सबस्क्राईब'मधून जुई भागवतचे रुपेरी पडद्यावर पदार्पण, १८ ॲाक्टोबरला उलगडणार अनोखं रहस्य". Navarashtra (in Marathi). Retrieved 18 September 2024.
  4. ^ a b KalakrutiMedia, Team (26 August 2024). "१८ ॲाक्टोबरला उलगडणार 'लाईक आणि सबस्क्राईब'चे रहस्य". Kalakruti Media. Retrieved 18 September 2024.
  5. ^ "Trailer of Like and Subscribe piques audiences' curiosity". The Times of India. 3 October 2024. ISSN 0971-8257. Retrieved 6 October 2024.
  6. ^ "Like आणि Subscribe चा थ्रीलर टीझर प्रदर्शित, अमेय वाघ व अमृता खानविलकरच्या भूमिकेची चर्चा, मर्डर मिस्ट्री उलगडणार | Like Aani Subscribe Teaser" (in Marathi). 21 September 2024. Retrieved 24 September 2024.
  7. ^ a b ""माझ्या डोळ्यांमुळे चित्रपटात माझं कास्टिंग होतं..."; असं का म्हणाला अमेय वाघ?". www.mahamtb.com (in Marathi). Retrieved 17 October 2024.
  8. ^ Information, Film (18 October 2024). "'LIKE AANI SUBSCRIBE' (MARATHI) REVIEW | 18 October, 2024 – Film Information". Retrieved 19 October 2024.
  9. ^ a b Borade, Aarti Vilas. "Marathi Movie: 'लाईक आणि सबस्क्राईब'मधून ही अभिनेत्री करणार रुपेरी पडद्यावर पदार्पण". Hindustan Times Marathi (in Marathi). Retrieved 18 September 2024.
  10. ^ Choudhary, Manasvi (15 September 2024). "Like And Subscribe Movie:पाऊस, मातीचा सुगंध अन् गणरायाचं स्वागत; शुभंकरने सांगितला कोकणातल्या गणेशोत्सवाचा खास अनुभव". Marathi News Saam TV (in Marathi). Retrieved 18 September 2024.
  11. ^ Karale, Neelam (5 October 2024). "Gautami Patil's Star Power: Amey Wagh Explains Her Role in 'Like Aani Subscribe". The Bridge Chronicle. Retrieved 6 October 2024.
  12. ^ जाधव, अपूर्वा (4 October 2024). "'गौतमी पाटीलपेक्षा दुसरा चांगला पर्याय महाराष्ट्रात नाही', मराठी अभिनेत्याचं वक्तव्य चर्चेत". marathi.abplive.com (in Marathi). Retrieved 6 October 2024.
  13. ^ "मुहूर्त ठरला! अमृता खानविलकरचा आगामी चित्रपट 'या' तारखेला प्रेक्षकांच्या भेटीला". Loksatta (in Marathi). 26 August 2024. Retrieved 18 September 2024.
  14. ^ a b पावनाक, स्नेहल (8 September 2024). "गौतमी पाटीलनं 'लिंबू फिरवला', नव्या गाण्यांची चाहत्यांना भुरळ; वैशाली सामंतच्या आवाजात नवं गाणं". marathi.abplive.com (in Marathi). Retrieved 18 September 2024.
  15. ^ "'तिच्या शोला जशी गर्दी असते तशी मराठी सिनेमांना...' गौतमी पाटीलबद्दल अमेय वाघचं मोठं वक्तव्य". Maharashtra Times (in Marathi). Retrieved 6 October 2024.
  16. ^ "मराठीतील तगडी स्टारकास्ट, गौतमी पाटीलचं गाणं अन्…; Like आणि Subscribeच्या दिग्दर्शकांनी सांगितला संपूर्ण प्रवास | Like Aani Subscribe Writer-Director Abhishek Merukar" (in Marathi). 24 September 2024. Retrieved 24 September 2024.
  17. ^ Maskar, Shreya (17 October 2024). "Amey Wagh : सबसे कातील गौतमी पाटीलसोबत बेफाम होऊन नाचला, अमेय वाघनं सांगिताल खास अनुभव!". Marathi News Saam TV (in Marathi). Retrieved 17 October 2024.
  18. ^ "गौतमी पाटीलबरोबर डान्स करण्याचा अनुभव कसा होता? अमेय वाघ म्हणाला, "चाहत्यांच्या वतीने मी…"". Loksatta (in Marathi). 16 October 2024. Retrieved 17 October 2024.
  19. ^ Borade, Aarti Vilas. "Gautami Patil: गौतमी पाटीलने केले अमेय वाघला किस! 'लाईक आणि सबस्क्राईब'मधील गाणे पाहिलेत का?". Hindustan Times Marathi (in Marathi). Retrieved 18 September 2024.
  20. ^ "Gautami Patil Shakes A Leg With Amey Wagh In Like Aani Subscribe's Latest Single". News18. 9 September 2024. Retrieved 6 October 2024.
  21. ^ "जुई भागवत म्हणतेय 'अपलोड करून टाक', 'लाईक आणि सबस्क्राईब'मधील तरुणाईला भुरळ घालणारे गाणे प्रदर्शित". Time Maharashtra (in Marathi). 24 September 2024. Retrieved 24 September 2024.
  22. ^ Gaikwad, Tejashree (13 September 2024). "Like ani Subscribe: प्रेक्षकांची उत्सुकता वाढवणारा 'लाईक आणि सबस्क्राईब'चा रहस्यमयी टिझर प्रदर्शित". marathi.freepressjournal.in (in Marathi). Retrieved 18 September 2024.
  23. ^ "Like And Subscribe Movie : Ameya Wagh न्यूज 18 बापाच्या दर्शनाला, घेऊन आलाय मराठीतला रहस्यमयी सिनेमा". lokmat.news18.com (in Marathi). 14 September 2024. Retrieved 18 September 2024.
  24. ^ Borade, Aarti Vilas. "व्लॅागरने शूट केला मृतदेहासोबत व्हिडीओ; 'लाईक आणि सबस्क्राइब'चा रहस्यमयी टीझर प्रदर्शित". Hindustan Times Marathi (in Marathi). Retrieved 18 September 2024.
  25. ^ "खून, पुरावे अन् स्कॅम...; Like आणि Subscribe चा जबरदस्त ट्रेलर प्रदर्शित, अमेय व अमृताच्या भूमिकांचं कौतुक | Like Aani Subscribe movie trailer out" (in Marathi). 3 October 2024. Retrieved 3 October 2024.
  26. ^ "व्लॅागर… खून… रहस्य… अमृता खानविलकर आणि अमेय वाघच्या 'like aani subscribe'चा ट्रेलर व्हायरल". Maharashtra Times (in Marathi). Retrieved 3 October 2024.
  27. ^ Navarashtra (15 October 2024). "'लाईक आणि सबस्क्राईब'ची परदेशात तुफान क्रेझ, 'या' देशात तिकिटबारीवर प्रेक्षकांची झुंबड". Navarashtra (in Marathi). Retrieved 16 October 2024.
  28. ^ Deshmukh, Ninad Vijayrao. "'गे डेटिंग अ‍ॅप'वरून कशी होते लूटमार? पोलिसांनी सविस्तर सांगितलं! पुण्यासह, ग्रामीण भागात गुन्हे उघड". Hindustan Times Marathi (in Marathi). Retrieved 17 October 2024.
  29. ^ Ahire, Sameer. "Like Aani Subscribe Review: An Unpredictable Thriller With An Intellectual Dark Message". www.movietalkies.com. Retrieved 17 October 2024.
  30. ^ Bhingarde, Santosh (19 October 2024). "Like And Subscribe Movie Review: तरुणाई आणि सोशल मीडियाला जोडणारा धागा म्हणजे 'लाईक आणि सबक्राईब'". Marathi News Esakal (in Marathi). Retrieved 19 October 2024.
  31. ^ "Like Aani Subscribe Review : 'लाईक आणि सबस्क्राईब'मध्ये गुंतलेली मर्डर मिस्ट्री | Like Aani Subscribe Review" (in Marathi). 19 October 2024. Retrieved 19 October 2024.
  32. ^ Ramnath, Nandini (18 October 2024). "'Like Aani Subscribe' review: Murder mystery doesn't follow through on its promise". Scroll.in. Retrieved 19 October 2024.
  33. ^ "मर्डर मिस्ट्री, ऑनलाइन ड्रामा आणि गौतमी पाटीलचं आयटम साँग... कसा आहे 'लाइक आणि सब्सक्राइब'?". Maharashtra Times (in Marathi). Retrieved 19 October 2024.
  34. ^ Ghavare, Sanjay (18 October 2024). "अखेरपर्यंत खिळवून ठेवणारी मर्डर मिस्ट्री, कसा आहे अमेय वाघ-अमृता खानविलकरचा 'लाईक आणि सबस्क्राईब'?". Lokmat (in Marathi). Retrieved 19 October 2024.
  35. ^ "marathi movie like aani subscribe review zws 70 | Like Aani Subscribe Review : विषयमांडणीतील नवलाई". Loksatta (in Marathi). 20 October 2024. Retrieved 20 October 2024.
  36. ^ Mahind, Saurav (18 October 2024). "Like Aani Subscribe: Marathi Movie Review". Urbanly. Retrieved 20 October 2024.
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