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Location search optimization (LSO)  is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with SEO to boost search rankings, and SMO to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web, LSO is about making content accessible and sharable around a place or location.