Location search optimization

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Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with SEO to boost search rankings, and SMO to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web,[2] LSO is about making content accessible and sharable around a place or location.

See also[edit]


  1. ^ Ellie Behling "Fwix CEO: Making Content Ready for Location and Mobile", “Street Fight Magazine”, October 25, 2011.
  2. ^ Sarah Perez "Smartphones Outsell PCs", “ReadWriteWeb”, February 8, 2011.