London Opinion

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London Opinion
Kitchener poster by Alfred Leete.jpg
1914 cover
Format weekly (1903 - 1939); monthly (1939 - 1954)
Publisher Pearson / Newnes
Founded 26 December 1903
Ceased publication April 1954
Circulation 300,000 (1914)
OCLC number 9862365

London Opinion and Today, often known as London Opinion, was a British magazine published from 1903 until 1954, when it was merged with Pearson's Men Only. It ran weekly from 26 December 1903 to 27 June 1939, and was then published monthly until April 1954. It took over the weekly Humorist in 1940.[1]

Among its most famous covers was a variation of the 1914 Lord Kitchener Wants You recruitment poster, designed for London Opinion by Alfred Leete; at the time the magazine had a circulation of about 300,000.[2] In 1907 the magazine started a national limerick craze.[3][4]

Alfred Leete's Lord Kitchener poster, with "Reproduced by permission of LONDON OPINION" visible at bottom right

Contributors included cartoonists Norman Thelwell,[5] Arthur Watts (illustrator), Rowel Friers, and Arthur Ferrier.

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Media related to London Opinion at Wikimedia Commons