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A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.[1] It is an especially popular term with "fashion bloggers".[2][3]

Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a celebrity, politician or socialite.[4] They can also be used as an artist's portfolio.


Whilst the lookbook term has become more prevalent in recent years through fashion vloggers, lookbooks have long been associated with cinematography. Whereas a fashion lookbook has more in common with a portfolio, cinematography lookbooks will contain a collection of reference images illustrating scene layout, setting and lighting. This may be used to be shown by a cinematographer to a director to illustrate or communicate the intended result from a scene, or vice versa when the director has something particular in mind. [5]


  1. ^ Courtney A. Weinblatt (December 20, 2007). "Stick Thin - A Look Book Makeover". T: The New York Times Style Magazine.
  2. ^ "What are Look Books?". Fashion Incubator. August 25, 2006. Retrieved May 25, 2019.
  3. ^ Naomi Nevitt (December 2, 2008). "Taghrid Chaaban of Taghrid: A Lookbook". Teen Vogue.
  4. ^ Sharon Clott (April 8, 2009). "The Michelle Obama Lookbook". The Cut.
  5. ^ https://nofilmschool.com/2011/08/multimedia-lookbook

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