Máquina de Vendas

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Máquina de Vendas Brasil S.A.
Sociedade Anônima
HeadquartersSão Paulo, Brazil
Number of locations
Key people
Ricardo Nunes, (CEO)
ProductsFurniture, Electronics
RevenueDecrease US$ 1.7 billion (2016)
Decrease - US$ 200. 6 million (2016)
Number of employees

Máquina de Vendas is the one of largest Brazilian retail company together with GPA, Viavarejo, Lojas Americanas and others. The company was founded in 2010 through the merges of two retail companies, being the Belo Horizonte-based Ricardo Eletro and Salvador-based Insinuante.[1]

Currently the company has more than 660 stores in 442 cities in 20 Brazilian states. The company offers through its subsidiaries 4,5 thousand items in their stores and over 50 thousand items through their websites for electronic commerce. The company's control is divided equally between Ricardo Nunes, former owner of Ricardo Eletro and Luiz Carlos Batista, former owner of Insinuante. The company competitors includes Viavarejo, GPA, Magazine Luíza, Lojas Americanas and others.


The company has 7 distribution centers and 660 stores through Ricardo Eletro brand. Formerly the company had 1.050 stores divided into 6 brands: Ricardo Eletro, Insinuante, City Lar, Eletro Shopping, Salfer and MV Conect. Máquina de Vendas also operates as online retailer through the Ricardo Eletro brand.

In October 2017, Máquina de Vendas reached an accord with its banks (Itaú Unibanco, Bradesco and Banco Santander) to essentially transfer all its debt (R$1.5 billion) to its shareholders without recourse to the company.[2]





  1. ^ UPDATE 1-Brazil's Insinuante, Ricardo Eletro agree to merge - Reuters, Mar 29, 2010
  2. ^ "Máquina de Vendas fecha acordo de R$ 1,5 bilhão com bancos - Dona da Ricardo Eletro fica livre de dívidas, que passam para os acionistas" (in Portuguese). Pequenas Empresas & Grandes Negócios. October 31, 2017.

Related - http://amaquinadevendas.online