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MW (Indian magazine)

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Man's World
File:Man's World magazine logo.gif
File:Bipasha Basu MW April 2012 cover.jpg
Bipasha Basu on the April 2012 cover of Man's World
EditorRadhakrishnan Nair
Former editorsAnuradha Mahindra
CategoriesMen's luxury lifestyle
FrequencyMonthly
Circulation60,000[1]
PublisherRadhakrishnan Nair[2]
FounderRadhakrishnan Nair
Harsh Man Rai
First issueMarch 2000 (2000-03)
CompanyMW India Pvt Ltd.
CountryIndia
Based inLower Parel, Mumbai[3]
LanguageEnglish
Websitemansworldindia.com

Man's World is an Indian men's luxury lifestyle magazine. It was launched in March 2000 by Anuradha Mahindra, wife of industrialist Anand Mahindra and was conceived by two leading city journalists working for Business India - Radhakrishnan Nair, who was the Executive Editor of Business India, and Harsh Man Rai, who worked as Photo Editor. According to Radhakrishnan, now Publisher and Editor of Man's World, "Man's World was conceived to be India's answer to some of the leading international men's magazines".[4] He also states that the magazine was "essentially targeted at a generation of young men who were coming of age, benefiting from the fruits of economic liberalisation of the 1990s."[5] In 2010, Radhakrishnan, the founding editor of Man’s World, bought out the magazine from Mahindra.[1][6]

MW India Pvt Ltd., has also branched out into contract publishing. The company brings out magazines for several clients including a travel magazine for Club Mahindra and the inflight magazine of Air Deccan (now defunct), called Simplifly.[4] Man's World Magazine Services also publishes a women's magazine My World, launched on 1 September 2006, for retail chain Big Bazaar.[7]

In April 2013, it was reported that the Delhi Press Group was in talks to buy Man’s World.[1]

Radhakrishnan Nair the Publisher of Man' World and Rolling Stone India has sold a majority stake in the magazine to Spenta Multimedia in 2013.

Mobile

The mobile version of the magazine was launched in June 2006.[8][9]

References

  1. ^ a b c Aminah Sheikh (2013-04-10). "Delhi Press in talks to buy Man's World magazine". Livemint. Retrieved 2013-05-04.
  2. ^ Global players zero in on India - Livemint
  3. ^ "Contact Us". Mansworldindia.com. Retrieved 2013-05-04.
  4. ^ a b "Man's World turns 4". Exchange4media.com. 2004-03-30. Retrieved 2013-05-04.
  5. ^ "Man's World completes 10 years, Rolling Stone completes two". Campaignindia.in. 2010-03-18. Retrieved 2013-05-04.
  6. ^ Puri, Pranav (2013-04-11). "Delhi Press Plans To Buy Man's World Magazine". DealCurry.com. Retrieved 2013-05-04.
  7. ^ "Man's World launches women's magazine My World for Big Bazaar". Afaqs.com. 2006-08-30. Retrieved 2013-05-04.
  8. ^ "Indiantelevision.com's Digital Edge: Man's World magazine launches on Tata Indicom cell network". Indiantelevision.com. 2006-06-06. Retrieved 2013-05-04.
  9. ^ Mittal, Sushubh (2006-06-07). "Man's World magazine NOW on your mobile". Techwhack.co. Retrieved 2013-05-04.