Inflight magazine

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An Inflight magazine (or In-flight magazine) is a free magazine distributed via the seats of an airplane by an airline company.

Overview[edit]

Many airline companies produce inflight magazines to provide details about their fleet, as well as articles about destinations or other interesting information.

Inflight publishing is an unusual niche in the magazine world. Airline titles have minimal distribution costs, and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines [1] and Ink is currently the world’s leading company in this sector.[2]

More than 80% of passengers read the magazines airlines place in front of them, and readers average around 30 minutes a flight with the magazines, according to Arbitron.[1] Despite the challenges facing the publishing industry this is a healthy sector and on a large scale, titles airlines have suffered less than magazines overall.[1]

While the quality of inflight magazines varies widely, their upscale, captive readership appeals to advertisers, particularly luxury-goods makers targeting men.[1]

History and Evolution[edit]

The first inflight magazine was that of Pan American World Airways, whereas the longest running inflight magazine is KLM's Holland Herald,[3] first published in January 1966.[4] The inflight market has grown these past few years[5] and there are currently over 150 inflight magazines titles.[6]

Moreover, since the birth of digital technology, most airlines are distributing their magazines digitally via tablet computer applications, or over the internet.[7]

Publishers[edit]

Among specialized publishers are:

  • Ink, working with over three dozen airlines, producing media in 13 languages, and selling advertising in over 100 countries
  • Stream, producing around 10 inflight magazine, including Flybe and CityJet
  • Agency Fish, whose main client is Qatar Airways
  • Motivate Publishing, which produces the inflight magazine for Emirates Airline, Open Skies and Emirates' First and Business Class magazine, Portfolio
  • Cedar Communications, which produces British Airways High Life, First Life and Business Life
  • G+J Corporate Editors, which produces Lufthansa Magazin, Lufthansa Woman's world and Lufthansa exclusive
  • Lagardere France, whose main airline client is Air France

Specialized advertising agencies of Inflight magazines[edit]

  • giO media (inflight specialist for Benelux, Cyprus and Middle East markets), representing, recommending and centralizing all aspects of Inflight media. It is working for over 75% of all the airlines worldwide, such as British Airways, Air France, KLM, United-Continental, Emirates and Virgin Australia[8]
  • IMM International (inflight marketing bureau for France, Suisse, UK, Italy and China markets), representing, recommending and centralizing all aspects of Inflight media. It is working with 150 airlines worldwide (more than 200 magazines)[9]

Inflight magazines in the world[edit]

North America[edit]

Canada[edit]

USA[edit]

South America[edit]

Europe[edit]

Africa[edit]

Asia[edit]

Middle East[edit]

Oceania[edit]

Caribbean[edit]

References[edit]

  1. ^ a b c d Daniel Michaels (27 November 2009). "Magazine publisher finds profit in airlines". The Wall Street Journal. 
  2. ^ "Ink to release new report on how to communicate with passengers" (Press release). Ink. 12 January 2012. 
  3. ^ "Holland Herald Media Buyers Handbook 2012". 2012. Retrieved 2013-01-14. 
  4. ^ "Holland Herald". ink-live.com. 
  5. ^ "Inflight Connectivity Growing but Risks Remain » APEX Editor's Blog". Blog.apex.aero. 2011-08-01. Retrieved 2013-01-14. 
  6. ^ "The In-Flight Magazine Quick Reference PDF". Inflight-magazines.com. Retrieved 2013-01-14. 
  7. ^ "11 ways airlines are deploying the Apple iPad". airlinetrends.com. 8 August 2011. 
  8. ^ "giO media". Gio-media.nl. Retrieved 2013-01-14. 
  9. ^ "Inflight Advertising & Inflight Media Marketing". IMM International. Retrieved 2013-01-14.