Marcela Sapone

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Marcela Sapone
Born (1986-03-09) March 9, 1986 (age 38)
Alma mater
Occupation(s)Entrepreneur, CEO
EmployerHello Alfred

Marcela Sapone (born March 9, 1986) is an American entrepreneur. She is the CEO of New York-based startup Hello Alfred, which she co-founded with Jessica Beck in 2014 while in business school.[1][2][3]

Through Hello Alfred, Sapone has become a staunch advocate for pro-labor policies,[4] and was among the first founders in the sharing economy to write on the importance of meaningful work and a meaningful income for employees.[5][6] She has worked with the Brookings Institution,[7] the Secretary of Labor and the White House under the Obama administration.[citation needed]

Sapone has been recognized for her work and was named one of Goldman Sachs' "most intriguing entrepreneurs", Fast Company's Most Creative People and a winner of TechCrunch Disrupt SF. She was also nominated for the Financial Times' ArcelorMittal Boldness in Business Award, and was the face of Consumer Tech for Forbes 30 Under 30 in 2016.[8][9][10]

As an undergrad at Boston University, Sapone created her own degree program. She took classes that enticed her including photojournalism, cognitive science, Zen meditation and management courses.[11]

Sapone holds an MBA with distinction from Harvard Business School. Prior to founding Hello Alfred, she began her career as a consultant at McKinsey & Company before working in private equity. She has also co-created WHITESPACE, a seed-stage venture fund.[citation needed]


  1. ^ Jack Smith IV (10 June 2015). "A Fixer For Your Life". The Observer.
  2. ^ Bertoni, Steven. "Hello Alfred Raises $40 Million To Bring Commerce Even Closer To Home". Forbes. Retrieved 2019-04-13.
  3. ^ Kang, Cecilia (2015-11-22). "Start-Up Leaders Embrace Lobbying as Part of the Job". The New York Times. ISSN 0362-4331. Retrieved 2019-04-13.
  4. ^ Wartzman, Rick (2017-10-23). "Why Hello Alfred Is Focused More On Its Workers And Less On Algorithms". Fast Company. Retrieved 2019-04-13.
  5. ^ Cecilia Kang (22 November 2015). "Start-Up Leaders Embrace Lobbying as Part of the Job". New York Times.
  6. ^ "This CEO "Fires" Herself From Every Job at the Company to Build Trust". Convene - The Easiest Place to Meet and Work. 2018-08-13. Retrieved 2019-04-13.
  7. ^ "Modernizing labor laws in the online gig economy". Brookings Institution. 9 December 2015.
  8. ^ Rose Pastore (24 January 2017). "Most Creative People". Fast Company.
  9. ^ Steven Bertoni (12 February 2016). "Forbes 30 under 30 Consumer Tech". Forbes.
  10. ^ Sarah Perez (10 September 2014). "And The Winner Of TechCrunch Disrupt SF 2014 Is…Alfred!". TechCrunch.
  11. ^ "Profile - Entrepreneurship - Harvard Business School". Retrieved 2022-12-05.