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Marfeel
Company typeLLC
Marfeel Solutions s.l.
Industry
FoundedBarcelona (2011 (2011))
Founders
  • Xavi Beumala
  • Juan Margenat
HeadquartersBarcelona, Spain
New York City, NY, United States
Area served
Worldwide
Number of employees
50-100
Websitemarfeel.com

Marfeel is a Spanish-based cloud-solution company offering a platform that provides website and advertisement space display optimization in mobile websites. It was founded in Barcelona in 2011 by Xavi Beumala, and Juan Margenat, with the two also acting as the company's executives. Marfeel has been acknowledged as one of the Top 100 European startups for 2015 by Wired Magazine.[1] and one of Spain's Top 50 most promising startups by Emprendedores Magazine in 2016[2]

On April 2016, Marfeel was named a Gartner's Cool Vendor[3] in Mobile Marketing, 2016, recognizing the company's 360 mobile solution for content publishers as innovative, Impactful & Intriguing.[4]

History

Marfeel was established in 2011 in Barcelona by Xavi Beumala, and Juan Margenat; Beumala was an Adobe employee, while Margenat was a civil engineer active in Barcelona's startup scene.[5][6][7] Shortly after its establishment, Marfeel was a competitor at The TechCrunch Barcelona Meetup, a competition it eventually won.[8][9] Prior to requesting its first funding, the company was accepted in two startup accelerators: Wayra, Telefónica's's accelerator and SeedRocket.[10][11][12] The initial idea came as Beumala noticed that most websites, when displayed in mobile devices or tablets, offered a rather impractical duplicate of their desktop version.[6] Beumala and Margenat, both avid technology fans, thought that they could combine these interests to create a business solution to the problem.[13]

Marfeel raised $2 million in 2013, in a Series A round. The round was led by Nauta Capital, with Elaia Partners, BDMI, and Wayra also investing.[5][14] After announcing a 300% growth in 2015, Marfeel was listed in The Next Web's European Tech5 in March 2015.[15][16] In January 2015 Marfeel became a certified Google partner, becoming Spain's first Google recommended mobile vendor.[17] The company initiated a Series B funding round in late 2015, receiving a sum of $3.5 million.[18] Marfeel aimed at using the funding to open an office in New York, expand its business the United States, and improve its technology.[19][20][21]

On February 2016, Marfeel has become an official collaborator on Google's Accelerated Mobile Pages (AMP) Project,[22] simplifying the new solution's publisher implementation process and allowing deep linking into publisher's own mobile properties, directly from search engine results.[23]

On April 2016, TechCrunch announced Marfeel's full support for Facebook's newly-launched Instant Articles,[24] providing a mobile publishing format that enables news publishers to distribute articles to Facebook's app, loading and displaying content significantly faster than the standard mobile web, within Facebook itself. Marfeel customer websites are fully Instant Articles- enabled and optimized.

On April 2016, Marfeel was named a Gartner's Cool Vendor in Mobile Marketing, 2016, citing the company's ground-breaking 360 mobile solution for content publishers.[25]

On May 2016, Marfeel was included in Forrester's Ad Blocking Research, alongside Google, Akamai, Star Tribune, The Washington Post and others.[26]

Services

Marfeel has developed a platform that allows websites to be automatically converted and adjust their content when displayed on mobile devices, in order to be user-friendly and allow easier reading with less distraction, resulting in an optimized monetization, through mobile advertising.[21][27] An immediate result of easier reading is increase of readership time by users, which results in an increase of advertisement revenue for publishers.[12][28] Real-time bidding is used by Marfeel to facilitate advertising through its platform.[29] A website's integration in Marfeel's platform could be completed in about two days.[13] Marfeel's platform, not being a mobile app, works within the browser and the websites' users do not have to download it.[13]

Marfeel was recommended by Google as a supplier of website display optimization, thus becoming the first Spanish startup to be certified by Google for a mobile design solution.[30] Well known clients of Marfeel include National Geographic, Cosmopolitan, Men's Health, Elle, Dennis Publishing, PopSugar, and Sport.es.[30][31][32][33][34]

References

  1. ^ Clark, Liat (July 30, 2015). "Wired's 100 hottest European startups 2015: Barcelona is playing catchup with Europe's major hubs". wired.co.uk. Retrieved November 15, 2015.
  2. ^ Escudero, Javier. "Lista Emprendedores: las 50 startups con más futuro". Emprendedores. Emprendedores. Retrieved 20 January 2016.
  3. ^ Cool Vendors in Mobile Marketing, 2016
  4. ^ Baghdassarian, Stephanie. "Cool Vendors in Mobile Marketing, 2016". Gartner. Gartner. Retrieved 25 April 2016.
  5. ^ a b Butcher, Mike (April 25, 2013). "Barcelona Ignites As 3scale And Marfeel Secure Significant Venture Rounds". Techcrunch.com. Retrieved November 14, 2015.
  6. ^ a b Masters, Stewart (July 9, 2013). "Better Know A Barcelona Startup: Marfeel". barcinno.com. Retrieved November 14, 2015.
  7. ^ Novoa, Jaime (February 26, 2015). "Q&A with Juan Margenat: building companies and investing from Barcelona". startupxplore.com. Retrieved November 14, 2015.
  8. ^ Butcher, Mike (December 12, 2012). "City's Hottest Startups To Compete At The TechCrunch Barcelona Meetup". Techcrunch.com. Retrieved November 16, 2015.
  9. ^ "Marfeel is the winner of The TechCrunch Barcelona Meetup". meetup.com. Retrieved November 16, 2015.
  10. ^ O'Hear, Steve (October 8, 2013). "Accelerator Numbers — 20 Months In, Telefónica's Wayra Shares Data On How It's Fared So Far". techcrunch.com. Retrieved November 14, 2015.
  11. ^ Arias, Miguel (May 21, 2013). "Marfeel, a startup story in Spain" (in Spanish). emprenderagolpes.com. Retrieved November 14, 2015.
  12. ^ a b Novoa, Jaime (April 25, 2013). "Marfeel convierte cualquier contenido web en una experiencia táctil" (in Spanish). Genbeta.com. Retrieved November 16, 2015.
  13. ^ a b c Leres, Teo (May 14, 2015). "Marfeel: la 'solución' española para medios de comunicación de todo el mundo" (in Spanish). elplural.com. Retrieved November 16, 2015.
  14. ^ Mackin, Scott (April 25, 2013). "Barcelona Startup Marfeel Raises $2 Million Series A". barcinno.com. Retrieved November 14, 2015.
  15. ^ "Marfeel amplía su presencia en EEUU" (in Spanish). La Vanguardia. October 26, 2015. Retrieved November 15, 2015.
  16. ^ Van Wijhe, Jelle (March 10, 2015). "Europe's fastest-growing young tech companies: Here are the Tech5 finalists". The Next Web. Retrieved November 15, 2015.
  17. ^ Novoa, Jaime (January 27, 2015). "Google starts recommending Marfeel for its mobile design solution". NovoBrief. Retrieved 24 November 2015.
  18. ^ "Wayra-accelerated startup Marfeel gets USD 3.5 mln funding". telecompaper.com. October 14, 2015. Retrieved November 15, 2015.
  19. ^ Freier, Anne (October 20, 2015). "Marfeel raises $3.5m to expand mobile ad technology in the US market". mobyaffiliates.com. Retrieved November 15, 2015.
  20. ^ "Telefonica Wayra Startup Marfeel Secures New Funding to Expand Ad Tech Platform". thefastmode.com. October 18, 2015. Retrieved November 15, 2015.
  21. ^ a b "Marfeel Secures $3.5M in Funding". Finsmes.com. October 13, 2015. Retrieved November 15, 2015.
  22. ^ "Technology Companies using AMP HTML". Accelerated Mobile Pages Project. Google. Retrieved 3 March 2016.
  23. ^ Swanner, Nate (February 22, 2016). "Google AMP is here, and Marfeel wants to make it easier on publishers". The Next Web. Retrieved 3 March 2016.
  24. ^ Ha, Anthony (12 April 2016). "Mobile publishing and monetization startup Marfeel adds support for Facebook's Instant Articles". TechCrunch. Retrieved 13 April 2016.
  25. ^ Baghdassarian, Stephanie. "Cool Vendors in Mobile Marketing, 2016". Gartner. Gartner. Retrieved 25 April 2016.
  26. ^ "Ad Blockers Rock The Media Ecosystem". www.forrester.com. Retrieved 2016-05-20.
  27. ^ Portais, Etienne (January 9, 2014). "#WebTools : Marfeel, la solution qui optimise automatiquement le contenu web pour le mobile 60" (in French). maddyness.com. Retrieved November 16, 2015.
  28. ^ "3 neue Deals: myToys.de, limango, Pylba, Marfeel" (in German). deutsche-startups.de. April 29, 2013. Retrieved November 16, 2015.
  29. ^ "Monetization". marfeel. Retrieved November 16, 2015.
  30. ^ a b Novoa, Jaime (January 27, 2015). "Google starts recommending Marfeel for its mobile design solution". novobrief.com. Retrieved November 15, 2015.
  31. ^ "EL PERIÓDICO, mejor en tu móvil" (in Spanish). El Periódico. April 22, 2015. Retrieved November 15, 2015.
  32. ^ "Marfeel, la startup de Wayra Barcelona, recibe $2 millones en financiación" (in Spanish). tendencias21.net. April 29, 2013. Retrieved November 15, 2015.
  33. ^ Hay, Timothy (13 October 2015). "Marfeel Raises $3.5M in Series B Funding". Down Jones. Retrieved 17 November 2015.
  34. ^ "Term Sheet -- Tuesday, October 13". Fortune. 13 October 2015. Retrieved 17 November 2015.
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