Margo (soap)

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Margo is a brand of soap manufactured in India. The soap has neem as its main ingredient.[1] The soap was created and manufactured by the Calcutta Chemical Company[2] under the stewardship of its founder, K.C. Das, and was launched in 1920.[3] In 1988, the soap was among the top five-selling brands in India, with a market share of 8.9%.[4] As of 2001, the brand was worth 75 crores and belonged to Henkel-SPIC.[5] As of 2003, the brand was relaunching new products focused on the younger demographics, and had a market share of close to 2% of the premium-soaps segment in India.[6]

References[edit]

  1. ^ Rural marketing in India: a case study. Anmol Publications PVT. LTD. 2002. pp. 174, 167. ISBN 978-81-261-1045-2.
  2. ^ Biodiversity Depletion. Encyclopaedia of Sustainable Development Series. 6. Anmol Publications PVT. LTD. 1998. p. 328. ISBN 978-81-7488-955-3.
  3. ^ Singh, K. K. (2009). Neem: A Treatise. I. K. International Pvt Ltd. p. 480. ISBN 978-81-89866-00-6.
  4. ^ Sengupta, Subroto (2005). Brand positioning: strategies for competitive advantage. Tata McGraw-Hill. p. 29. ISBN 978-0-07-058159-3.
  5. ^ "Extending Margo's soap saga". The Hindu Business Line. The Hindu. 22 November 2001. Archived from the original on 8 January 2009. Retrieved 16 November 2010.
  6. ^ "Margo soap re-launched; to target youngsters". The Hindu Business Line. The Hindu. 17 June 2003. Retrieved 16 November 2010.

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