Margo is a brand of soap manufactured in India. The soap has neem as its main ingredient. The soap was created and manufactured by the Calcutta Chemical Company under the stewardship of its founder, K.C. Das, and was launched in 1920. In 1988, the soap was among the top five-selling brands in India, with a market share of 8.9%. As of 2001, the brand was worth ₹75 crores and belonged to Henkel-SPIC. As of 2003, the brand was relaunching new products focused on the younger demographics, and had a market share of close to 2% of the premium-soaps segment in India.
- Rural marketing in India: a case study. Anmol Publications PVT. LTD. 2002. pp. 174, 167. ISBN 978-81-261-1045-2.
- Biodiversity Depletion. Encyclopaedia of Sustainable Development Series. 6. Anmol Publications PVT. LTD. 1998. p. 328. ISBN 978-81-7488-955-3.
- Singh, K. K. (2009). Neem: A Treatise. I. K. International Pvt Ltd. p. 480. ISBN 978-81-89866-00-6.
- Sengupta, Subroto (2005). Brand positioning: strategies for competitive advantage. Tata McGraw-Hill. p. 29. ISBN 978-0-07-058159-3.
- "Extending Margo's soap saga". The Hindu Business Line. The Hindu. 22 November 2001. Archived from the original on 8 January 2009. Retrieved 16 November 2010. Cite uses deprecated parameter
- "Margo soap re-launched; to target youngsters". The Hindu Business Line. The Hindu. 17 June 2003. Retrieved 16 November 2010.
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