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Markkinointi & Mainonta

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Markkinointi & Mainonta
CategoriesMarketing magazine
Frequency
  • Weekly (1994–2009)
  • Biweekly (2009–2020)
Founded1994
Final issue18 December 2020
CompanyAlma Talent
CountryFinland
Based inHelsinki
LanguageFinnish
ISSN1237-6655
OCLC925301832

Markkinointi & Mainonta, abbreviated as M&M, (Finnish: Marketing and Advertising) was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.

History and profile

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M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur.[1] Weckström was the founding editor of the magazine.[2] M&M was first owned by Talentum.[3] Later it became part of Alma Talent.[4]

M&M came out weekly between its start in 1994 and 2009.[3] Then it appeared on a biweekly basis.[3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine.[5]

The target audience of M&M was marketing professionals, including the managers and decision makers in the field.[6] The magazine published annual lists such as Top 300 brands.[7] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising.[8] The last edition of the magazine appeared on 18 December 2020.[4][9] The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia.[4]

M&M sold 3,500 copies in 2018.[6]

See also

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List of magazines in Finland

References

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  1. ^ Ossi Kurki-Suonio (November 2020). "Amazon's secretive launch took the Swedes with a surprise". Kauppalehti. Retrieved 25 August 2021.
  2. ^ Kim Weckström (27 December 2020). "Näin Markkinointi & Mainonta -lehti syntyi". Kauppalehti (in Finnish). Retrieved 24 November 2023.
  3. ^ a b c "M&M ja Tietoviikko harventavat ilmestymistään". Yle Uutiset (in Finnish). 21 September 2009. Retrieved 24 November 2023.
  4. ^ a b c "Markkinointi & Mainonta lakkautetaan". MRKTNG (in Finnish). 19 November 2020. Retrieved 25 August 2021.
  5. ^ Matti Markkola (6 March 2009). "Mediakyttä: Markkinointi ja mainonta lakkautetaan – katso kuvat". Ylioppilaslehti (in Finnish). Retrieved 25 August 2021.
  6. ^ a b "Facts". G+J. Archived from the original on 1 October 2020. Retrieved 25 August 2021.
  7. ^ Vilma Luoma-Aho; et al. (2010). "Corporate reputation and the news media in Finland". In Craig Carroll (ed.). Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets. London; New York: Routledge. p. 48. ISBN 978-1-135-25244-1.
  8. ^ Richard Hogqvist (2010). Epica Book 23: Europe's Best Advertising. Singapore: AVA Publishing SA. p. 9. ISBN 978-2-88479-108-3.
  9. ^ Tero Kartastenpää (18 December 2020). "Markkinointi & Mainonta meni nettiin ennen muita ja keräsi alan juorut juottamalla olutta juhlissa: Nyt ilmestyi lehden viimeinen numero, ja se on lähinnä surullinen". Helsingin Sanomat (in Finnish). Retrieved 24 November 2023.
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