MCS (fashion brand)

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Industry Fashion
Founded 1986
Headquarters Italy
Area served
Products Apparel and accessories
Revenue 170 million (2008)
Parent Emerisque Brands

MCS (formerly Marlboro Classics) is an international fashion lifestyle brand based in Italy. Born in the 1970s as Marlboro Country Store, the brand changed name to Marlboro Sportswear in 1984, then became Marlboro Classics in 1987 and MCS in 2013.[citation needed]


MCS is distributed in over 50 countries, has 180 stores, and over 1,000 shop in shops. Key retail partners include Galeries Lafayette, Coin, Printemps and Galeria Inno (fr).[citation needed] It is also the official license partner for MotoGP and Ford Mustang fashion products.

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