Matt Williams (Internet entrepreneur)

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Matt Williams
Born (1972-08-21) August 21, 1972 (age 51)
Alma materUniversity of Arizona
OccupationCEO of
Known forCEO of, Amazon executive

Matt Williams (born August 21, 1972 in Dallas, Texas) is an American Internet entrepreneur and the CEO of[1] Previous positions include CEO of, executive roles at Amazon, and Entrepreneur-In-Residence at venture capital firm Andreessen Horowitz.[2]

Early life and education[edit]

Williams was born in Dallas, Texas, and grew up in the Pacific Northwest, attending Shorecrest High School near Seattle, Washington. His parents were both entrepreneurs: his father starting radio stations, including KUBE 93.3 in Seattle[3][unreliable source?] and his mother starting Lake Forest Park Montessori in North Seattle. Williams graduated from the Eller College of Management at the University of Arizona.[4]


In 1996 Williams and high-school friend Sky Kruse cofounded Seattle-based, a proprietary software site that partnered with traditional auction houses to stream their events online, allowing Internet bidders to participate in bidding.[5][6] The firm was acquired by Amazon in 1999.[5]


Williams remained at Amazon until 2010, he occupied several executive roles, including General Manager of Payments.[7] He was responsible for early iterations of various web products, including Amazon's Selling on Amazon and WebStore by Amazon.[8]

In 2001, Williams initiated a partnership between Amazon and the Annual Today Show Holiday Drive, a project of the Today Show Charitable Foundation, Inc. The partnership allowed Amazon customers to select and purchase a wish list of toy products for needy children from the site.[9][edit]

In September 2010, Williams became CEO of social news aggregator He inherited a number of challenges: the technically marred release of site redesign Digg v4 had resulted in a decline in customer usage and an alienation of the site's core audience; at the same time, changes in the internet milieu - most particularly Google's search algorithm - had made Digg's news aggregation model less relevant.[10] After the departure of former CEO Jay Adelson, founder Kevin Rose had run the company, making Williams the company's third CEO within a span of months.[11]

During Williams' tenure, the firm's metrics began to rebound. Site engagement increased significantly: Diggs and time on site by 20%, the total number of comments submitted per day by 50%.[12] Despite this, the company's burn rate remained high, resulting in layoffs of 40% of staff and cuts in operational costs in order to approach cash flow positive in 2011.[12][13]

In July 2012, Williams completed the sale of Digg in three parts: some staff members were transferred to The Washington Post's SocialCode project for $12 million, a suite of patents were sold to LinkedIn for $4 million, and the Digg brand and website was sold to Betaworks for stock plus at least $500,000 cash.[14][edit]

In mid-2013, Williams became CEO of the Internet startup, a home services marketplace where users receive instant price estimates from home professionals and schedule appointments online.[15]

Other activities[edit]

In 2012 Williams became Entrepreneur in Residence at the venture capital firm Andreessen Horowitz.[2] Williams is a Member of the Board of Directors for SmartThings.[16]


  1. ^ "Former Digg CEO Matt Williams Launches To Connect Homeowners With Nearby Contractors". Tech Crunch. Retrieved May 30, 2014.
  2. ^ a b "Amazon vets launch home-improvement site". Seattle Times. Retrieved May 30, 2014.
  3. ^ "Ex-Digg CEO raises $3.5M from Jeff Bezos, Andreessen Horowitz and others for, giving you price estimates for home projects". GeekWire. Retrieved May 30, 2014.
  4. ^ "Judges Announced for 2014 McGuire New Venture Competition and Showcase". McGuire Experience. Archived from the original on May 14, 2014. Retrieved May 30, 2014.
  5. ^ a b "Looking for auction". Puget Sound Business Journal. Retrieved May 30, 2014.
  6. ^ "Amazon.Com Buying Online Auction Firm -- Deal With Seattle-Based Livebid Expands Services". The Seattle Times. Retrieved May 30, 2014.
  7. ^ "Digg Names Manager Matt Williams as Chief Executive". Bloomberg. August 31, 2010. Retrieved 2019-12-08.
  8. ^ "Amazon: We Want Sellers. An Interview with Matt Williams". EcommerceBytes. Retrieved May 30, 2014.
  9. ^ "'Today' launches 13th annual holiday gift drive".
  10. ^ "Betaworks Buys Digg Assets and John Borthwick Becomes CEO". All Things D. Retrieved May 30, 2014.
  11. ^ "Digg's Looking For A New CEO". The Next Web. 8 June 2010. Retrieved May 30, 2014.
  12. ^ a b "Interview With Digg CEO Matt Williams On Future Of Digg". TechCrunch. 21 March 2011. Retrieved May 30, 2014.
  13. ^ "Digg To Layoff 37% Of Staff, Product Refocus Imminent". TechCrunch. 25 October 2010. Retrieved May 30, 2014.
  14. ^ "Digg sale splits the company three ways for $16m total". Slash Gear. 13 July 2012. Retrieved May 30, 2014.
  15. ^ " wants to make home repairs easier for consumers". USA Today. Retrieved May 30, 2014.
  16. ^ "About SmartThings". Retrieved May 30, 2014.

External links[edit]