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Computer and video games
Gores Technology Group (2000-2001)
|Divisions||Barbie Software for Girls|
|Subsidiaries||The Learning Company|
Mattel Interactive (Known as Mattel Media until 1999) was a video game publisher and software distributor.
Mattel originally founded the company in 1995. The company's aim was to produce and publish CD-ROM based software based on Mattel properties like Hot Wheels and Barbie. Mattel Media later expanded to Video Games soon after, publishing titles like Hot Wheels Stunt Track Driver.
In the fall of 1998, Mattel agreed to acquire The Learning Company in a stock-for-stock merger valuing the company at approximately $4.2 billion. After this buyout Mattel renamed Mattel Media to Mattel Interactive.
Mattel sold both Mattel Interactive and The Learning Company in 2000 at a loss to Gores Technology group. The total financial losses to Mattel have been estimated to be as high as $3.6 billion.
In January 2001, Mattel Interactive was split into 3 divisions by The Gores Group.
- GAME Studios (Video Games)
- The Learning Company (Educational Software)
- Brøderbund (Home Productivity Software)
These divisions did not last long whatsoever under Gores' ownership. GAME Studios was sold to French publisher Ubi Soft Entertainment in March 2001. The Learning Company was acquired by Riverdeep Interactive Learning Limited in September 2001 and later acquired all of Brøderbund in August 2002.
List of Games
- Hot Wheels Stunt Track Driver (1998)
- Detective Barbie In the Mystery of the Carnival Caper! (1998)
- Nickelodeon BrainBender (1999)
- Barbie Race and Ride (1999)
- Barbie Super Sports (1999)
- Detective Barbie 2: The Vacation Mystery (1999)
- The Adventures of Elmo in Grouchland (1999)
- Create and Draw in Elmo's World (1999)
- Sesame Street Music Maker (1999)
- Tyco RC: Assault with a Battery (2000)
- Uno (2000)
- Prince of Persia: Arabian Nights (2000)
- Rugrats in Paris: The Movie (2000)
- Totally Angelica: Boredom Busters! (2000)
- Detective Barbie: The Mystery Cruise (2000)
- Elmo's Deep Sea Adventure (2000)
- Barbie: Magic Genie Adventure (2000)
- Arthur! Ready to Race (2000)
- Rock 'Em Sock 'Em Robots Arena (2000)
- Championship Surfer (2000)
- The Wild Thornberrys: Rambler (2000)
- Max Steel: Covert Missions (2001)
- "Profile: Mattel Interactive". IGN Games Newsletter. Retrieved 2 September 2014.
- Cave, Andrew (September 30, 2000). "Mattel sale ends $3.6bn fiasco". The Daily Telegraph. London. Retrieved October 11, 2015.
- Rosenbush, Steve (October 4, 2007). "When Big Deals Go Bad—and Why". Bloomberg. Retrieved October 11, 2015.