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Mattel Interactive

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Mattel Interactive
FormerlyMattel Media (1996-1999)
Company typeSubsidiary
IndustryVideo games
FoundedFebruary 12, 1996; 28 years ago (1996-02-12)
Defunct2001; 23 years ago (2001)
FateSplit Up
SuccessorUbisoft
Riverdeep Interactive Learning
ParentMattel (1995-2000)
Gores Technology Group (2000-2001)
DivisionsBarbie Software for Girls
SubsidiariesThe Learning Company
Mindscape
Red Orb Entertainment
Purple Moon

Mattel Interactive (Known as Mattel Media until 1999) was a video game publisher and software distributor.

History

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Mattel originally founded the company as Mattel Media in February 1996, as an aim to expand into the multimedia unit by producing CD-ROM titles based on Mattel franchises like Hot Wheels, Barbie, Fisher-Price and Polly Pocket.[1] The company's first releases came out in the Fall of 1996, with the company's Barbie Fashion Designer program was the first commercially successful video game made for girls.[2][3]

With the success of their first wave of products, Mattel Media then set on producing CD-ROM based interactive material for toys such as the Talk with Me! Barbie.[4]

Mattel Media later expanded to video games soon after, publishing titles like Hot Wheels Stunt Track Driver.

In the fall of 1998, Mattel agreed to acquire The Learning Company in a stock-for-stock merger valuing the company at approximately $4.2 billion.[5] With the merger, Mattel themselves laid off 3,000 employees.

Mattel sold both Mattel Interactive and The Learning Company in 2000 at a loss to Gores Technology Group. The total financial losses to Mattel have been estimated to be as high as $3.6 billion.[6] Mattel's acquisition of The Learning Company has been referred to as "one of the worst acquisitions of all time" by several prominent business journals.[6][7]

In February 2001, Mattel signed a publishing and distribution deal with THQ for the Hot Wheels and Matchbox licenses,[8] and Vivendi Universal Interactive Publishing for other major licenses including Diva Starz, Fisher-Price and Barbie.[9] That same month, THQ also acquired Mattel's computer rights to Rugrats, SpongeBob SquarePants and Rocket Power and Mattel's console and computer rights to The Wild Thornberrys and Jimmy Neutron: Boy Genius.[10]

In 2000, the ex-Learning Company and Mattel assets acquired by Gores were split up into three divisions - GAME Studios for video games, The Learning Company for educational software and Broderbund for home software. GAME Studios' was sold to Ubi Soft in March 2001, taking all of the gaming assets formerly held by The Learning Company.[11] The Learning Company itself was acquired by Riverdeep Interactive Learning Limited in September 2001 and later acquired all of Broderbund in August 2002.

Games

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References

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  1. ^ "Mattel Will Squeeze Onto Multimedia Bandwagon". Los Angeles Times. 9 February 1996.
  2. ^ Dickey, Michele D. (September 1, 2006). "Girl gamers: the controversy of girl games and the relevance of female-oriented game design for instructional design". British Journal of Educational Technology. 37 (5): 785–793. doi:10.1111/j.1467-8535.2006.00561.x. ISSN 1467-8535.
  3. ^ Cassell, Justine; Jenkins, Henry (1998). From Barbie to Mortal Kombat: Gender and Computer Games. Cambridge, Massachusetts: MIT Press. ISBN 9780262032582. OCLC 42328580.
  4. ^ Alderman, John. "Mattel's New Barbie Talks and Learns". Wired.
  5. ^ "Profile: Mattel Interactive". IGN Games Newsletter. Archived from the original on October 20, 2012. Retrieved 2 September 2014.
  6. ^ a b Cave, Andrew (September 30, 2000). "Mattel sale ends $3.6bn fiasco". The Daily Telegraph. London. Retrieved October 11, 2015.
  7. ^ Rosenbush, Steve (October 4, 2007). "When Big Deals Go Bad—and Why". Bloomberg.com. Retrieved October 11, 2015.
  8. ^ am, IGN StaffUpdated: 21 Jun 2012 11:28 amPosted: 1 Feb 2001 12:30 (February 2001), THQ Scores Strategic Deal with Mattel - IGN, retrieved 2021-11-17{{citation}}: CS1 maint: numeric names: authors list (link)
  9. ^ "Mattel Licenses Popular Brand Names to Two Gaming Firms". Los Angeles Times. 2001-02-01. Retrieved 2021-11-17.
  10. ^ "THQ and Nickelodeon expand partnership". GameSpot. Retrieved 2021-11-17.
  11. ^ Judson, Peter (March 7, 2001). "UbiSoft Acquires Entertainment Division of the Learning Company". Neoseeker. Retrieved January 16, 2013.
  12. ^ "Sega Rally 2 Championship".
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