Meadow Fresh

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Meadow Fresh NZ Limited
Private Company
Industry Food Manufacturing
Fate Taken over by Goodman Fielder (Brand retained)
Founded 17 December 1954
Defunct 3 July 2006
Headquarters Auckland, New Zealand
Products Dairy
Website www.meadowfresh.co.nz

Meadow Fresh NZ Ltd formed as the result of a brand swap in September 2005 between New Zealand Dairy Foods Ltd and New Zealand Milk (a now defunct Fonterra subsidiary).[1]

The two companies that emerged from the swap were:

Meadow Fresh was subsequently sold to Goodman Fielder in connection with the IPO of that company.

On 3 July 2006, Meadow Fresh NZ Ltd, Top Hat Convenience Foods Ltd, and Goodman Fielder New Zealand Ltd amalgamated to become Goodman Fielder New Zealand Ltd.

Meadow Fresh NZ Ltd[edit]

Meadow Fresh manufactures and distributes dairy products under these brands

  • Meadow Fresh (fresh and UHT milk);
  • Meadow Fresh Yoghurt;
  • Tararua Cultured;
  • Bouton D'Or, Chesdale, Ornelle, Puhoi Valley Cheese

Meadow Fresh also have distribution arrangements for Fonterra Brands products through its Route Food Service.

Glass milk bottles[edit]

Meadow Fresh was the last company in New Zealand to produce milk in glass bottles. On 30 November 2005, production of glass bottled milk at their Christchurch production plant ceased, ending this era.[2]

Distribution[edit]

  • Meadow Fresh outsource a fleet of chilled linehaul trucks to distribute products to supermarkets, milkies and route trade vans.
  • Meadow Fresh "Milkies" distribute fresh milk to some homes and businesses throughout New Zealand.
  • Meadow Fresh route trade salespeople distribute the company's products via a network of chiller trucks.
  • By Walk.

Production[edit]

The company has factories as follows:

  • Blenheim Road, Christchurch, (Milk and Beverages)
  • Longburn, Palmerston North (Milk, Cultured Foods)
  • Puhoi Valley (Specialty Cheese)

and has procurement rights for cheese at

  • Eltham, Taranaki (Block Cheddar)

References[edit]

  1. ^ Andrea Fox (13 August 2005). "Behind the milk froth". The New Zealand Herald. Retrieved 11 September 2011. 
  2. ^ "Kiwis' farewell the glass milk bottle". Television New Zealand. 30 November 2005. Retrieved 11 September 2011.