Medavie Blue Cross

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Medavie Inc.
Not-for-profit Corporation
IndustryHealth Insurance
Life Insurance
FoundedMoncton, New Brunswick (1943)
HeadquartersMoncton, New Brunswick
Key people
Eric Laberge; President, Bernard Lord; CEO
Number of employees
2,150 (2013, approximate)

Medavie Blue Cross (French: Croix Bleue Medavie) is the business name for Medavie Incorporated, a non-profit Canadian medical care insurance company headquartered in Moncton, New Brunswick.

Affiliated with the Canadian Association of Blue Cross Plans, Medavie Blue Cross traces its history to E.A. van Steenwyk's 1933 creation of the Hospital Service Association of Minnesota, which became known as Blue Cross.

Headquarters in downtown Moncton

Blue Cross eventually found its way into Canada, which had a private health care system at that time, and the Maritime Hospital Service Association was established in 1943, which became known as the Maritime Blue Cross - Blue Shield Association in 1954. With the creation of Canada's publicly funded universal health care system in the 1960s, the Blue Cross organizations began to evolve, providing travel insurance and individual health plans to supplement the publicly funded health care provided by each province.

In 1986, the company renamed itself Blue Cross of Atlantic Canada and was headquartered in Moncton. The name was shortened to Atlantic Blue Cross Care (or just Atlantic Blue Cross) in 1999 when it merged with Maritime Medical Care.

The company became extremely successful during this period when several major contracts were awarded by large companies and public sector employers for their employee benefit plans, leading to the acquisition of the group business sectors of Ontario Blue Cross and Quebec Blue Cross. This necessitated a more bilingually appropriate name, so Medavie Blue Cross or Croix Bleue Medavie was adopted in 2003 and officially implemented in 2005. The name "Medavie" is a bilingual portmanteau which includes the terms "medical" and "to live" and describes the company's products, which include medical and life insurance.

In 2007, for the third consecutive year, Medavie Blue Cross was named one of Canada's Top 100 Employers, as published in Maclean's magazine, the only non-profit medical insurance organization in Canada to receive this honour.[1]

On June 15, 2016, former New Brunswick Premier Bernard Lord was appointed Chief Executive Officer of Medavie Incorporated, effective September 1, 2016.[2]



  1. ^ "Reasons for Selection, 2007 Canada's Top 100 Employers".
  2. ^ "Bernard Lord appointed as Medavie CEO". Retrieved 2016-06-23.

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