MediaCom
The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (May 2016) |
Company type | Subsidiary |
---|---|
Industry | Advertising, Marketing |
Founded | 1986 |
Headquarters | London, UK |
Area served | Global |
Key people | Stephen Allan, Worldwide Chairman & CEO |
Number of employees | 7,000 |
Parent | GroupM, WPP |
MediaCom is one of the world’s largest media agency networks. Led by Stephen Allan, Worldwide Chairman & CEO, the company has 7,000 employees in 130 offices across 105 countries. Its central coordination hubs are in London, New York, Miami and Singapore.
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes.
In June 2018, MediaCom was named Cannes Lions Media Agency Network of the Year. This added to the Agency Network of the Year titles it already held from The Gunn Media 100, Festival of Media Global (won in 2017 and retained in 2018), and the M&M Awards (an accolade it has won seven times in nine years). It has was also named Global Media Agency of the Year by Adweek in February 2018 and Agency Network of the Year by Campaign magazine at the end of 2017. This is the first time any agency network has held all these titles at once.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
Overview
MediaCom’s clients come from a wide variety of industries, including automotive, consumer goods, retail, pharmaceutical, telecommunications, entertainment and fashion. As of 2017, MediaCom was the world’s third-largest media agency network in terms of agency billings according to RECMA figures.
Awards and nominations
Year | Association | Category | Nominee(s) | Result |
---|---|---|---|---|
2017 | Campaign Magazine | Agency Network of the Year | MediaCom | won |
2017 | M&M Global Awards | Global Agency network of the Year | MediaCom | won |
2017 | Festival of Media Global | Agency Network of the Year | MediaCom | won |
2018 | Festival of Media Global | Agency Network of the Year | MediaCom | won |
2018 | Adweek | Global Media Agency of the Year | MediaCom | won |
2018 | Campaign Magazine | Agency Network of the Year | MediaCom | won |
2018 | Gunn Media 100 | Top Network | MediaCom | won |
2018 | Cannes Lions | Media Network of the Year | MediaCom | won |
2018 | Cannes Lions | Grand Prix for Excellence in Media Planning | MediaCom | won |
References
External links
- MediaCom.com Official MediaCom website