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MediaWorks Radio
Company typeDivision of MediaWorks New Zealand
IndustryRadio
Founded2004, New Zealand
Headquarters
Auckland, New Zealand
Area served
New Zealand
OwnerIronbridge Capital
Websitemediaworks.co.nz/Default.aspx?tabid=246

MediaWorks Radio (formerly known as RadioWorks) is the radio division of MediaWorks New Zealand. MediaWorks operates 7 radio brands nationwide across New Zealand with the majority of the programming on these stations based from Auckland, in addition to the nationwide brands MediaWorks also operate several local radio stations in certain markets.

History

MediaWorks radio has its origins as a Taranaki-based radio company Energy Enterprises. Energy Enterprises was started in the 1980s when local station Energy FM was started in Taranaki. During the 1980s and 1990s Energy Enterprises expanded their operation by starting up new stations around the North Island of New Zealand or taking over existing privately owned stations. In the late 1990s Energy Enterprises amalgamated with Radio Pacific and became known as Pacific/RadioWorks Group. The company purchased seven North Island stations owned by Dunedin-based Radio Otago in 1997 allowing Radio Otago to expand their operations to other markets in the South Island. The two companies Radio Otago and Pacific/RadioWorks group merged in 1999 to become RadioWorks.

The merger of RadioWorks and Radio Otago allowed RadioWorks to expand their North Island stations into the South Island. By 1999 RadioWorks consisted of The Edge FM and The Rock (two stations that were originally Hamilton based), Solid Gold, Radio Pacific and a collection of local one-off stations in each market. Some markets even had more than one local station. From 1999 onwards all of the local stations were marketed as LocalWorks stations.

Between 2000 and 2001 CanWest purchased RadioWorks, awaiting company restructuring before completing the year-long takeover, and moved its existing MORE FM group assets, including Channel Z and The Breeze Wellington, into the company.

Since its inception in 2004, MediaWorks has moved its local stations over to More FM and The Breeze network; all these stations now carry the network branding and some or all of the network's programming. At the same time, MediaWorks have rolled out new networks Radio Live and Kiwi FM, converted Radio Pacific to LiveSport, and purchased networks Mai FM and George FM. MediaWorks owns Times FM in Orewa, Coromandel FM on the Coromandel Peninsula and Radio Dunedin in Otago.[1]

All MediaWorks-owned and -affiliated stations read or carry Radio Live News updates hourly or half hourly during their weekday breakfast programmes. Most also carry pre-recorded news and sports updates hourly at other times. Radio Live News took over from the RadioWorks news service, Global News, with the launch of Radio Live in 2005.

Nationwide stations

George FM

Main article: George FM

George FM is an Auckland dance music radio station operated from Ponsonby Road headquarters and relayed on Freeview Channel 70 and radio frequencies around New Zealand. Seventy-five presenters present the station's twenty-four-hour mix of house, breaks, drum and bass, electro, soul, downbeat, jazz, funk, indietronica, hip-hop and other dance and electronica music. The station is targeted at the 25- to 44-year-old age group.

George FM was set up in 1998 as a volunteer-run low power station based in a Grey Lynn spare bedroom. George FM began broadcasting on a high powered FM frequency in 2001 and became a commercial station with paid staff in 2003. The station was relayed to other centres in later years through the use of low powered frequencies. George FM was available for a while on Sky Digital and since 2007 has broadcast on Freeview. The station was purchased by MediaWorks on 16 February 2009. However, it continues to retain a laid-back style: news is limited to informal Auckland-specific news, weather, traffic and surf reports hourly during breakfast and drive shows and the choice of music and presenting style is entirely that of programme hosts.

George broadcasts on Auckland 96.6 FM and on low powered FM frequencies in other markets around New Zealand. The station will be turned into a nationwide brand in 2015 following the purchase of additional frequencies.[2]

Mai FM

Main article: Mai FM

Mai FM is an Auckland-based Māori radio network which plays mainly hip hop and R&B music. The station is targeted at under 35-year-old listeners. Mai FM was operated as an iwi radio station by Ngati Whatua subsidiary Mai Media Limited between 1992 and 2008,[3] but MediaWorks New Zealand gained ownership and control of the station from 31 March 2008.[4] Today Mai FM can be heard in eleven markets around the North Island and in Christchurch in the South Island.

Magic

Main article: Magic (New Zealand)

Magic is an oldies music station targeted at the 50- to 69-year-old age group and is currently heard in 6 markets with plans to expand to other markets in the future. The station launched on the 20th April 2015. The station launched on frequencies previously used by MediaWorks for other local or network stations.

MORE FM

Main article: More FM

MORE FM is an adult contemporary music station catering to the 25- to 44-year-old listeners and runs a mixture of local and network shows, programming varies between markets. MORE FM has its origins as local radio stations broadcasting in Auckland, Hamilton, Wellington, Christchurch and Dunedin - the original station was established in Wellington in May 1991. The MORE FM brand was expanded across all of New Zealand when local stations operated by MediaWorks as MORE FM, stations initially remained local between 6am and 7pm but local content has been reduced on each station since then. Today MORE FM can be heard in 24 markets across New Zealand.

Radio Live and Live Sport

Main articles: Radio Live and LiveSport

Radio Live is a talkback radio station catered at the 35 - 54-year-old audience and LiveSport is a sports talk station aimed at the 40+ year-old male listeners. LiveSport is used to broadcast Radio Trackside during horse racing hours. Both stations have their origins as Radio Pacific which was an Auckland radio station that began in the 1970s, switched to a talkback format in the 1980s and was networked across all of New Zealand in the 1990s. Radio Live was initially started as new network in 2005 focusing on talkback and the Radio Pacific brand remained until 2007 also running talkback outside of the Radio Trackside hours. The two brands were consolidated into one in 2010. Today Radio Live can be heard 26 markets across New Zealand and runs a hybrid television and radio breakfast show presented by Paul Henry.

The Sound

Main article: The Sound (radio)

The Sound is a classic rock station playing music targeted at the 35- to 59-year-old age group. The station was originally known as Solid Gold and played a Rock N Roll Oldies format, specializing in music from the 1960 and 70s. Solid began in Auckland in 1997 and expanded across New Zealand in the late 90s. The station was rebranded as The Sound on 1 January 2012 and can now be heard in 25 markets across New Zealand.

The Breeze

Main article: The Breeze (New Zealand)

The Breeze is an easy listening music station catering to 40 - 60-year-old listeners and is targeted mostly at females. The Breeze began in 1993 as an easy listening station in Wellington, there were also local The Breeze stations in Auckland and Hamilton but both stations were closed down and returned some years later. The Breeze in Wellington was originally independently owned and has its origins as Radio Windy which had been on the air since the 1970s. The Breeze was expanded to other markets after MediaWorks rebranding some of their local easy listening stations as The Breeze, originally retaining local programming. A network was formed in 2007 a year after The Breeze began broadcasting in Auckland with local content reduced on some stations and the brand expanded to new markets. Today, The Breeze can be heard in 18 markets around New Zealand.

The Edge

Main article: The Edge (radio station)

The Edge is a pop music station catering to 15 - 34-year-old female listeners. The station plays music in the current Top 40 as well as some older tracks. The Edge began in 1994 as a local Hamilton radio station taking over from Buzzard 98FM, both stations actually broadcast on 97.8FM. In 1998 RadioWorks began expanding the station across the North Island and in 1999 following the RadioWorks and Radio Otago merger The Edge was networked into the South Island. In 2001 The Edge was moved to Auckland but did not begin broadcasting there until 2003. Today The Edge is available in 22 markets across New Zealand.

The Rock

Main article: The Rock (New Zealand)

The Rock is a modern rock music station playing rock music from the 1980s to today. The station is aimed at the 25 - 44-year-old male audience. The Rock has its origins as a local radio station in Hamilton which began broadcasting on 1 December 1991. The Rock expanded into Taranaki and the Bay of Plenty as separate local stations during the mid-nineties and later began networking to regions around the North Island, replacing the local programming in Taranaki and Bay of Plenty with programming from Hamilton. In 1999 The Rock moved to Auckland and with RadioWorks and Radio Otago merging The Rock was able to expand into the South Island. The Rock is currently available in 26 markets across New Zealand.

Regional stations

Radio Dunedin

Main article: Radio Dunedin

Radio Dunedin is a Dunedin radio station broadcasting easy listening music from the 1960s, 1970s and 1980s to 40+ audiences on 1305 AM and 99.8 FM. It claims to be the first radio station in New Zealand, the fifth oldest station in the world and five weeks older than the BBC. Announcers on air during the daytime between 6am and 7pm are employed by MediaWorks and are paid announcers. On weeknights and weekends the Otago Radio Association leases air time to broadcast a variety of community radio programming, announcers during these times are unpaid volunteers.

The station first went to air on 4 October 1922, and celebrated 85 years in 2007. It has previously been known as DN, 4AB, 4ZB (not part of government ZB network), Pioneer Radio and 4XD and has previously broadcast on 1431 AM and 1305 AM. The station was operated non-commercially and voluntarily by the Otago Radio Association until 1990, became a commercial station and was sold to Radio Otago Limited in 1993, and subsequently became part of MediaWorks Radio. On 6 May 2008 it began broadcasting on 99.8 FM and in mid-2007 it began online streaming. All programming is broadcast from studios in Radio Otago House in central Dunedin. In 2015 the FM frequency was moved to 107.7FM to make way for network station Magic.

Radio Dunedin wasn't affected by the More FM rebranding.

Past Stations

Networked Closed Down Stations

Channel Z and Kiwi FM

Main article: Kiwi FM

Kiwi FM (originally known as Channel Z) was a New Zealand music station, the station originally played 100% music from New Zealand artists, this was reduced to 60% in 2012. Kiwi FM had its origins as Channel Z, a station that played mostly alternative rock music. Channel Z began as a local station in Wellington and separate stations were later started in Auckland and Christchurch. In 2001 the Wellington and Christchurch stations became networked from Auckland and Channel Z saw a format change in 2003 to include 30% New Zealand music as well as a change of presenters. In 2005 Channel Z was relaunched as Kiwi FM a station that originally played 100% New Zealand music. From 2006 Kiwi used frequencies licensed by the New Zealand Government with the original frequencies assigned to other MediaWorks radio stations. Kiwi FM ceased broadcasting on March 31, 2015 with the frequencies handed back to the government.

Local Closed Down Stations

The following stations were inherited by MediaWorks Radio as part of a merger and were later closed down or replaced with a networked station.

  • Magic FM Northland - closed 2001 replaced with The Edge
  • Fifeshire Classic Nelson - closed 1999 replaced with Solid Gold
  • 92FM Hawkes Bay - originally a MORE FM station, closed 1997 replaced with Solid Gold
  • C93FM Christchurch - closed 2001 replaced with Solid Gold

Local Rebranded Stations

The following stations were local stations across New Zealand purchased by MediaWorks Radio either as part of the merger with Radio Otago or as part of the purchase of other independent radio companies. Following the formation of RadioWorks these stations operated under the LocalWorks banner. In 2004 these stations were either rebranded as MORE FM or The Breeze. Some stations listed were purchased by MediaWorks Radio after 2004 and subsequently rebranded.

MORE FM Stations

The following stations originally had an Adult Contemporary music format or Hot AC music format and were rebranded as MORE FM.

The Breeze Stations

The following local stations were rebranded as The Breeze. Most stations originally played Easy Listening prior to the rebranding.

References

  1. ^ http://www.mediaworks.co.nz
  2. ^ http://stoppress.co.nz/blog/2014/12/trade-me-hosts-record-breaking-radio-frequency-auction-nzme-and-mediaworks-splash-out-millions
  3. ^ "DILLY ON MAI". www.maifm.co.nz. Retrieved 29 February 2008.
  4. ^ "MediaWorks buys Mai FM". www.stuff.co.nz. Retrieved 29 February 2008.
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