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Mekupelet

From Wikipedia, the free encyclopedia
Mekupelet
The Mekupelet bar in its Hebrew-language wrapper
TypeDessert bar
Place of originIsrael
Main ingredientsMilk chocolate

Mekupelet (Hebrew: מקופלת) (sold in English-speaking markets as Chocolate Log[1]) is a bar of thinly folded milk chocolate produced in Israel since 1935 by Elite,[2] now a subdivision of the Strauss Group.[3][4] The Hebrew name means "folded".[3] It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.[2]

Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.

History

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In 1992 the motto "down to the last crumb" was launched.[4]

Variations

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Several varieties of Mekupelet have been produced over the years, including:

  • dark chocolate
  • white chocolate
  • mini-version
  • extended length (XL)
  • blue and white, to celebrate Israel's 55th year of existence[4]

References

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  1. ^ "Elite Mini Mekupelet Chocolate Log 0.88 oz".
  2. ^ a b Prinz, Rabbi Debbie (2014-05-14). "On the Trail of Chocolate". Jewish Journal. Retrieved 2023-01-06.
  3. ^ a b hersh (2022-11-27). "Top Ten Israeli Snacks". Aish.com. Retrieved 2023-01-06.
  4. ^ a b c "Mekupelet". www.strauss-group.com. Retrieved 2023-01-06.