Merc Clothing
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| Founded | 1967, Carnaby Street, England |
|---|---|
| Founder | Javid Alavi |
| Products | Mod, skinhead, casual and more |
Merc Clothing is a United Kingdom-based clothing company which specialises in the production of shirts, trousers, suits, parkas, harrington jackets, shoes and accessories for men and women (primarily focusing on the former).[1] Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele.[1] They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.[citation needed]
Founded by Javid Alavi in London in 1967, and with a presence on Carnaby Street, Merc Clothing aimed to fill a demand for a specific look in 1960s England. Originally, in addition to their own merchandise, they stocked brands such as Fred Perry, Farah [1] and Lonsdale, later dropping these brands to exclusively sell Merc products. Since then, Merc has continued to grow, and now ships goods to every continent via the website http://www.merc.com/.[citation needed]
References
- ^ a b "Reinvented Merc Classics Hero in Autumn Winter '10 Collection". Artrocker. http://www.artrocker.tv/fashion/article/reinvented-merc-classics-hero-in-autumn-winter-10-collection. 18 August 2010.
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