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Privately owned

PR Measurement
Media Analysis
Media Evaluation
Content Analysis
PR Planning
Reputation Management

Market Research
Founded 1993
Headquarters 140 Old Street, EC1V 9BJ London, UK
United States
Area served
Key people
Richard Bagnall, (Managing Director)
Paul Hender, (Media Analysis Director)
Kristin Wadge, (Business Strategy Director)
Michael Ishmael, (IT Director)
Jason Weekes, (Director of Business Development)
Number of employees
Parent The Gorkana Group

Metrica is a global media analysis, media evaluation and PR planning consultancy and is now part of the Gorkana group. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.

The company specialises in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM (Consumer Generated Media).

Metrica’s Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations. It is a privately owned company.[citation needed]


The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall. During the last 15 years it has grown from a startup company with three employees to a global company employing over 200 people.

In October 2009, Metrica was acquired by Durrants, a provider of media monitoring services.[1] In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists.[2] The three companies together form The Gorkana Group.

On 22 November 2010, Durrants announced it has taken a stake in Brighton-based social media monitoring company Brandwatch.[3]

Operations and Services[edit]

Metrica offers the following services: media evaluation, social media monitoring, Social media measurement and evaluation, PR planning, market research and consultancy.

Trade Association Membership[edit]

Metrica is a founding member of The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.