Michele Ferrero

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Ferrero Rŏcher
Born(1925-04-26)26 April 1925
Died14 February 2015(2015-02-14) (aged 89)
CitizenshipItalian
OccupationOwner of Ferrero SpA
Known forNutella, Mon Chéri, Kinder Chocolate, Ferrero Rocher, Tic Tacs, Kinder Eggs
SpouseMaria Franca Fissolo[1]
ChildrenPietro
Giovanni
Parent(s)Piera Cillario
Pietro Ferrero
Websitewww.ferrero.com

Michele Ferrero (Italian pronunciation: [miˈkɛːle ferˈrɛːro]; 26 April 1925 – 14 February 2015) was an Italian entrepreneur. He owned the chocolate manufacturer Ferrero SpA, Europe's second largest confectionery company, which he developed from the small bakery and café of his father in Alba, Piedmont. His first big success was adding vegetable oil to the traditional gianduja paste to make the popular spread, Nutella.[3]

Early life

Michele Ferrero was born on 26 April 1925 in Dogliani,[4] the son of Pietro Ferrero, who founded the Ferrero company, and Piera Rocher.[1]

Career

Ferrero joined the firm in 1949.[5]

He was the richest person in Italy, with a personal wealth of $26bn[2] surpassing Silvio Berlusconi in March 2008. In May 2014, the Bloomberg Billionaires Index listed Ferrero as the 20th richest person in the world.[6]

Ferrero's brands include Nutella, Mon Chéri, Kinder Chocolate, Ferrero Rocher, Tic Tacs and Kinder Eggs.

From 1997, his sons, Giovanni Ferrero and Pietro Ferrero, co-led the company.[7][8] Pietro died on 18 April 2011, after an accident in South Africa.[9] Giovanni became the sole CEO.[9]

Personal life

Ferrero and his wife Maria Franca Fissolo had two sons together, Giovanni Ferrero and Pietro Ferrero Jr.[1]

He was a fervent Catholic. Ferrero visited the Lourdes shrine annually, and had a Madonna placed in every factory and office.[5] Ferrero died on 14 February 2015, at his home in Monte Carlo, Monaco. He was 89.[10][11]

See also

References

  1. ^ a b c "The Story of a Family". Ferrero.com.
  2. ^ a b c "Michele Ferrero Forbes Profile". Forbes. March 9, 2011. Retrieved April 25, 2011.
  3. ^ "Sweet secrets", The Economist, p. 90, 21 February 2015
  4. ^ "Michele Ferrero compie 85 anni". Il Sole 24 Ore (in Italian). 25 April 2010. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
  5. ^ a b Hooper, John (28 October 2011). "Ferrero unwrapped: Italy's secretive confectioner opens its doors". The Guardian. Retrieved 14 February 2015.
  6. ^ "Bloomberg Billionares Index". Bloomberg LP. Retrieved December 3, 2012.
  7. ^ Ferrero SpA – Company History. Fundinguniverse.com. Retrieved on 2011-11-03.
  8. ^ Forbes. Retrieved on 2014-05-18.
  9. ^ a b "Italian chocolate boss Ferrero dies in S. Africa accident". 18 April 2011.
  10. ^ La Stampa
  11. ^ Rhodan, Maya (15 February 2015). "World's Richest Candy Maker and Nutella Founder Died on Valentine's Day". Time.

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