Mike Moyer

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Mike Moyer
Mike Moyer.jpg
Born (1971-08-04) 4 August 1971 (age 46)
Philadelphia, Pennsylvania, US
Occupation Author, Entrepreneur, university educator
Website mikemoyer.org

Michael Dirck Moyer (born in 1971) is an American entrepreneur, author, adjunct lecturer at Northwestern University, and adjunct associate professor at the University of Chicago[1] He has written eight books in support of achieving success in advanced education or business, including the 2008 book How to Make Colleges Want You, and the 2012 book Slicing Pie, about dividing up equity in early-stage companies.

Moyer and his business partner Alyson Tesler were the winners of the 2003 New Venture Challenge at the University of Chicago for which their start-up company, Vicarious Communications, Inc., received a $25,000 investment from the university.[2]


Moyer attended the University of Kansas, receiving a BA degree in 1995. He then studied integrated marketing communications at Northwestern University, receiving an MS degree in 1996, after which he received an MBA degree from the University of Chicago in 2004.

Business ventures[edit]

In 1992, Moyer founded Moondog, a manufacturer of outdoor clothing and accessories In 2003, Moyer founded Vicarious Communication, Inc, a marketing services company serving the veterinary industry, the company was funded by a $1 million angel round that included the University of Chicago[3] In 2005, Moyer was the Vice President of Brand Strategy when Workhorse, a startup chassis manufacturer, was acquired by International Truck and Engine Corporation In 2006, Moyer co-founded Cappex.com, which helps students find the right college and was financed through a $5 million angel round.[4] In 2012, Moyer created Slicing Pie, a formula for creating fair equity splits for early-stage companies.


  • Moyer, Mike (2008). How to Make Colleges Want You: Insider Secrets for Tipping the Admissions Odds in Your Favor. Naperville: Sourcebooks. ISBN 978-1-4022-1367-0. 
  • Moyer, Mike (2012). Slicing Pie: Funding Your Company Without Funds. Lake Forest: Lake Shark Ventures, LLC. p. 161. ISBN 978-1-4700-2772-8. 
  • Moyer, Mike (2012). Trade Show Samurai: The Four Core Arts for Capturing Leads. Lake Forest: Lake Shark Ventures, LLC. p. 182. ISBN 978-1-4681-6871-6. 
  • Moyer, Mike & Fuller, Jerry (2013). Business Basics: A Guide to Who Does What is Today's Organizations. Chicago: Associated Colleges of Illinois. p. 172. ISBN 978-0-6158-4527-2.