Millions of Us

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Millions of Us
IndustryMarketing agency
Founded2006; 15 years ago (2006)
San Francisco, California
United States
Key people
ServicesEstablishing corporate presences in virtual worlds

Millions of Us LLC is an American specialty marketing agency, focused on virtual worlds and large online communities.

Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel. By late 2007, the company's executives were regularly quoted as authorities on virtual worlds [1] and social media[2] in business,[3] technology,[4] entertainment,[5] and advertising[6] publications.

Millions of Us is led by CEO Reuben Steiger and President Christian Lassonde, former Linden Lab executives. The firm initially established a reputation in 2006 as a market leader in developing campaigns and presences in Second Life for corporations such as Toyota[7] and Microsoft.[8] Beginning in June 2007, Millions of Us diversified into other virtual worlds such as Gaia Online and IAC/InterActiveCorp's Zwinktopia.[citation needed]

In October 2007, The Omnicom Group (NYSE: OMC), the world's largest advertising agency holding company in terms of revenue, took a minority stake in Millions of Us LLC.[9]


  1. ^ "Marketers Explore New Virtual Worlds -". 2007-10-23. Retrieved 2013-09-02.
  2. ^ "Internet companies: Social graph-iti". The Economist. 2007-10-18. Retrieved 2013-09-02.
  3. ^ "Second Life: Real Money in a Virtual World". NPR. Retrieved 2013-09-02.
  4. ^ "Business Technology News, Reviews and Blogs". InformationWeek. Retrieved 2013-09-02.
  5. ^ [1] Archived July 6, 2008, at the Wayback Machine
  6. ^ "Adweek – Breaking News in Advertising, Media and Technology". Retrieved 2013-09-02.
  7. ^ "Second Life: virtual stores, real customers - Technology & science - Innovation | NBC News". NBC News. 2007-02-26. Retrieved 2013-09-02.
  8. ^ Aarti Shah (2007-06-19). "Second Life used to promote Visual Studio's features". PRWeek US. Retrieved 2013-09-02.
  9. ^ "Adweek – Breaking News in Advertising, Media and Technology". Retrieved 2013-09-02.

Other sources[edit]

  • Steel, Emily (October 23, 2007). "Marketers explore new virtual worlds." The Wall Street Journal.
  • Kluth, Andreas (October 18, 2007). "Social graph-iti." The Economist.
  • Wagner, Mitch (September 21, 2007). "The Future of Virtual Worlds." InformationWeek.
  • Inskeep, Steve (November 6, 2006). "Second Life: Real Money in a Virtual World." National Public Radio "Morning Edition."
  • Nuttall, Chris (December 14, 2006). "Virtual mirror on the real world." Financial Times.
  • Ward, David (November 26, 2007). "Five people leading the industry into the future." The Hollywood Reporter.
  • Shields, Michael (December 10, 2007). "Industry to Zuckerberg: Apology (Mostly) Accepted." Adweek.
  • Veiga, Alex (February 27, 2007). "Second Life an online first for many companies." Associated Press.
  • Shah, Aarti (June 19, 2007). "Second Life used to promote Visual Studio's features." PRWeek
  • Morrissey, Brian (October 11, 2007). "Omnicom Takes Stake in Second Life Shop." Adweek.