Mills Fleet Farm

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Mills Fleet Farm
Subsidiary of KKR
Industry Retail
Founded 1955
Headquarters Brainerd, Minnesota & Appleton, Wisconsin, United States
Key people
Derick Prelle (President, CEO) [1]
Products Hunting and fishing equipment & licenses, small appliances, housewares, automotive goods, apparel, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies.

Mills Fleet Farm is a retail chain of 35 stores in Minnesota, Iowa, Wisconsin, and North Dakota. Headquartered in Brainerd, Minnesota, the company has a main distribution center with a buying/support office in Appleton, Wisconsin and a warehouse in Hudson, Wisconsin. The stores range in size from small hardware store formats to larger stores. They sell hunting and fishing equipment and licenses, small appliances, housewares, automotive goods, apparel, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies. Most locations also have a tire center, convenience store and car wash.

In 2016 Mills Fleet Farm was sold to the private equity firm Kohlberg Kravis Roberts.[2][3]

Store brands[edit]

Mills Fleet Farm carries a variety of store brands in a variety of departments. These include: Road Runner - Batteries and tires, Big Max - Trailers and automotive supplies, Field and Forest - Clothing and footwear, Fleet Boutique - Women's clothing, Dura-Built - Farm supplies, Milkhouse brand - Dairy supplies, Farm Life - Animal supplements, Sprout - Animal feed, Mills Fleet Farm - Candy and nuts, Farm Toys, Huldra - AR-15 platform rifles and accessories

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