Moxie Girlz

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Moxie Girlz
Moxiegirlz 2.PNG
Type Fashion doll
Inventor Isaac Larian[1]
Company MGA Entertainment
Country United States
Availability 2009–2014
Materials Plastics
Slogan be true • be you!
Official website

Moxie Girlz were a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Kellan, Monet, Merin, Ida, and Amberly.

The Moxie dolls are reminiscent of Bratz, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girls were meant to replace Bratz, given that Mattel sued MGA over the original design.[2] However, Bratz returned to the market in August 2010. No new products have been released since 2014.[3]


Main Moxie Girlz[edit]


Avery is strong, determined, and energetic. She is a natural leader and an all-around athlete. She loves skateboarding, biking, snowboarding, skating, basketball, soccer, volleyball, rock climbing, and gymnastics. She is also a journalist and loves writing, reading, songwriting, and music. Although often super busy, she always makes time for her friends. Avery believes that if they just put their heart into it and really go for it, anyone can achieve their goals. She is the mascot and protagonist of the franchise.


Sophina is warm, thoughtful, and caring. She loves the world around her: she enjoys traveling, camping, soccer, and hiking, and then writing stories and songs about her adventures. She has a photographic memory. She is also a graceful dancer, especially in ballet. She dreams of becoming a famous songwriter. Sophina always thinks about the world around her and believes that everyone can, if they really want to, make a difference.


Lexa is playful, silly, and creative. She has a knack for the arts: movies, art museums, music, art, slam poetry, and dancing. She has a great sense of humor. She can make her friends laugh, even on a bad day. She is also a cheerleader, skateboarder, and boxer. She dreams of becoming a film director. Lexa believes that life is meant to be fun, regardless of anything. She is one of the recurring characters of the franchise.


Bria is curious, inventive, and enthusiastic. She is also very creative, smart, and open-minded, as she likes to explore new things. She believes in inner potential, even though she is a bit talkative. She always carries her sketchpad everywhere she goes. She dreams of becoming a fashion designer. Bria would not rather wait to see what will happen next, as she believes life is exciting. She is one of the recurring characters of the franchise. She was originally called Sasha, but later on, she was renamed Bria.

Other Moxie Girlz[edit]


  • Light skin tone
  • Black hair
  • Blue eyes


  • Light tan skin tone
  • Honey-blond hair
  • Green eyes


  • Light skin tone
  • Red hair
  • Purple or grey eyes
  • Freckles


  • Deep tan skin tone
  • Black hair
  • Blue eyes


  • Light skin tone
  • Light brown hair
  • Light brown eyes


  • Strawberry blonde hair
  • Green eyes
  • Light skin tone


  • Brown hair
  • Green eyes
  • Dark skin tone


  • Brown blonde hair
  • Green eyes
  • Dark skin tone

The Moxie Teenz[edit]

The Moxie Teenz girls stand at fourteen inches tall, and they tower over most other playline dolls. They feature glass eyes, articulating joints, and removable hair for wig styling. The Teenz are a companion line to the Girlz aimed at older girls.

  • Arizona: Dark brown hair, dark blue eyes, and tan skin tone. [4] Arizona is of Brazilian descent.
  • Bijou: Light brown hair, hazel eyes, and dark skin tone. [5] Bijou is Colombian and French.
  • Tristen: Black hair, purple eyes, and pale skin tone. [6] She is Irish-American.
  • Melrose: Blonde hair, baby blue eyes, and peach skin tone. [7] She is German-American and speaks fluent German.
  • Leigh: Red hair, green eyes, and pale skin tone. Leigh is of Greenlandic descent.
  • Gavin: Male, black hair, blue eyes, and pale skin tone.


Basic list of common Moxie products, also shown are the names of the other Moxie Girlz and Teenz.[8][9]

It should be noted the Avery appears on every collection.

This list may not be complete.

Dolls and plushies[edit]

Fall 2009[edit]

  • Basics #1: Lexa, Sophina, Avery,
  • Art-titude: Lexa, Sophina, Sasha, Avery,
  • Jammaz: Lexa, Sophina, Sasha, Avery,
  • Magic Hair: Sophina, Avery
  • Best Friends: 2-in-1 BFF Set (Avery/Sophina)
  • Masquerade Ball: Lexa, Sophina, Avery
  • Holiday: Sophina, Avery, Lexa

Spring 2010[edit]

  • More 2 Me: Lexa, Avery
  • After School: Lexa, Avery, Sophina
  • I Am...: Lexa, Sophina, Avery
  • Basics #2: Lexa, Sophina, Avery, Bria
  • Art-titude 2nd Ed: Lexa, Sophina, Avery
  • Art-titude Best Friends: 2-in-1 BFF Pack (Avery/Merin)
  • Jammaz 2nd Ed: Lexa, Avery, Bria, Sophina

Fall 2010[edit]

  • Basics #3: Lexa, Sophina, Avery, Bria
  • Art-titude 2nd Ed: Bria, Monet
  • Masquerade Ball: Merin, Bryten, Avery
  • Magic Snow: Kellan, Sophina, Avery, Bria
  • Twins: Sarai and Jaylen
  • Moxie Boyz Magic Snow: Owen, Jaxson
  • Magic Hair Stamp ‘N’ Style: Sophina, Avery
  • Head Gamez: Avery, Lexa & Ida heads, Sophina, Monet, & Amberly heads
  • Petz: Avery, Lexa, Sophina
  • Best Friends UK Exclusive: 2-in-1 BFF Pack (Avery/Lexa)
  • Teenz Basics #1: Melrose, Tristen, Bijou, Arizona

Spring 2011[edit]

  • Summer Swim Magic: Kellan, Sophina, Avery
  • Art-titude 3D: Lexa, Sophina, Avery, Bria
  • Basics #2: Melrose, Tristen, Bijou, Arizona
  • Basics #4: Avery, Sophina, Lexa

Fall 2011[edit]

  • Teenz Formal: Melrose, Tristen, Bijou, Leigh, Gavin
  • Horse Riding Club: Avery, Sophina, Monet
  • Ready to Shine: Avery, Lexa, Sophina
  • Me and My Sister: Avery and Neve
  • Magic Glitter Snow: Kellan, Bria, Avery, Sophina
  • Dazzle Dance: Avery, Sophina, Lexa, Bria
  • Fairy Tale: Bryten, Sophina, Jaxson, Lexa
  • 2-pack: Merin and Chance

Spring 2012[edit]

  • So Stylish: Avery, Sophina, Monet, Bria
  • Sweet Style: Avery, Lexa, Sophina
  • Ballerina Style: Avery, Sophina
  • Magic Swim Mermaid: Avery, Sophina
  • Glitterin' Style: Avery, Sophina, Bria, Kellan

Fall 2012[edit]

  • Straight-A Style: Ida, Avery, Sophina, Bria
  • Bubble Bath Surprise: Bria, Avery, Lexa, Sophina, and Monet
  • Bendy Braids: Avery, Sophina, Bryten
  • World of Sports: Avery, Bria, Lexa, Sophina

Spring 2013[edit]

  • Twinkle Bright Fairies: Avery, Lexa, Sophina
  • Magic Swim Mermaid: Avery, Kellan
  • Sweet Petals: Avery, Lexa, Sophina
  • Poopsy Pets: Avery, Lexa, Kellan
  • Magic Hair Color Studio: Avery, Sophina

Fall 2013[edit]

  • Rockin Band: Avery, Lexa, Sophina
  • Magic Swim Dolphin: Avery, Sophina
  • Pajama Party: Avery, Lexa, Sophina
  • Fashion Surprise: Avery, Sophina, Ida
  • Fashion Snaps: Avery, Lexa, Monet
  • Cotton Candy Style: Avery, Sophina

Spring 2014[edit]

  • Raincoat Color Splash: Avery, Sophina, Bryten
  • Fruity Stylez: Avery, Sophina, Monet


  • I Am...
  • I Am... DIY
  • Neve
  • Amorie
  • Cameo
  • Tally

Pawsitive Pals[edit]

  • Panda Kieran
  • Monkey Paprika


  • Magic Hair FFM Torso
  • Pillows
    • I Am...


  • Art-titude Air Brush Gallery
  • Magic Snow Cabin
  • House w/ Avery (UK Exclusive)
  • Jammaz House
  • Jammaz Sleepover Kit
  • Carrying Case
  • Art-titude Fashion Design Kit
  • My Moxie Quiz Game


  • Art-titude RC Vehicle
  • Magic Snow RC Cruiser
  • Jammaz Guitar
  • Moxie Girlz Laptop
  • More 2 Me Primp 'N' Perform Microphone
  • More 2 Me Music 2 Makeup Boombox
  • More 2 Me Beauty Phone


  1. ^ Source on designer of Moxie Girlz needed
  2. ^ Retail on msn After dolls taken away, Bratz maker tries again
  3. ^ Business Mattel Hopes Barbie Facelift Will Show Up Younger Rivals
  4. ^ Official site: Moxie Teenz, Arizona
  5. ^ Official site: Moxie Teenz, Bijou
  6. ^ Official site: Moxie Teenz, Tristen
  7. ^ Official site: Moxie Teenz, Melrose
  8. ^ Official site: the Moxie Girlz, products
  9. ^ Official site: Moxie Teenz, catalog

External links[edit]