From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Lalaloopsy logo.png
Type Rag doll
Company MGA Entertainment
Country United States
Availability 2010–Present
Slogan Sew magical! Sew cute!
Official website

Lalaloopsy is an American line of plastic rag dolls from MGA Entertainment. Originally released in 2010 as Bitty Buttons, but the brand name was changed to Lalaloopsy shortly after launch. They began to grow in popularity during the holiday season in 2010. A variety of Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In 2012 and 2013, Lalaloopsy TV specials and TV series began airing on Nick Jr. and Netflix.


On July 19, 2010, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons (created by Gianna Gecan), featuring eight 13-inch original rag dolls. Bitty Buttons had the tag line "Sew magical! Sew cute!". Each doll character was created with a fictional theme, reflecting the day she was sewn on, the fabric she is sewn from, and her pet. Isaac Larian, CEO of MGA Entertainment, said, "Bitty Buttons was designed to teach kids that everybody is unique in their own special way. The new brand promotes the idea that old things can become new again, everything can be repurposed and nothing should ever go to waste". According to company press releases, the dolls were "designed to encourage a child's imagination and creativity" and "teach important life lessons such as diversity, individuality and the idea that everything deserves a second life". At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff 'N' Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.[1]

Lalaloopsy dolls from 2010, from left to right: Pillow Featherbed, Spot Splatter Splash, Jewel Sparkles, Crumbs Sugar Cookie, Dot Starlight, Mittens Fluff 'N' Stuff, Bea Spells-A-Lot, Peanut Big Top

The dolls changed from "Bitty Buttons" to "Lalaloopsy" shortly after launch. In November 2010, the Lalaloopsy toy line won the "Large Doll" category in the People's Play Awards,[2] and was featured the next day on the American television program Live with Regis and Kelly.[3]

Lalaloopsy's original dolls were described by CBS's The Early Show in November 2010 as "the hottest toy of the season,"[4] and MSNBC referred to them as "this year’s Tickle Me Elmo".[5] The New York Post described them as, "Creating Cabbage Patch-like hysteria among Holiday shoppers."[6] On December 21, 2010 Lalaloopsy dolls were in the first spot on "Google’s Hottest Holiday Internet Searches." According to Google searches for Lalaloopsy dolls were "up 20% since the beginning of December."[7]

On February 13, 2011, the addition of three new characters: Patch Treasurechest, Blossom Flowerpot, and Tippy Tumblelina were added to the existing line of 8. It was also announced that the company would be expanding the line of toys to include new mini versions of the dolls as well as made-for-DVD feature that has been released in spring 2012.[8]

Additional mini-series were created as well as exclusive holiday-themed dolls that could only be found at certain retail stores. On June 28, 2011, three new characters: Marina Anchors, Sahara Mirage, and Misty Mysterious were added as well as additional play-sets. Development of a Nintendo DS title was also announced,[9] with the official release date being November 6, 2011. Each game came with one of four mini dolls.[10]

On November 16, 2011 MGA announced that the newly created nurse doll - Rosy Bumps ‘N’ Bruises has been donated to more than 1,000 Red Cross hospital blood drives across the country to aid in awareness.[11] The following day MGA entertainment announced the creation of 5 webisodes to be featured on Teletoon, and that future updates would be posted on the Lalaloopsy Facebook wall.[12]

In December 2011 MGA Entertainment started to advertise Lalaloopsy Micro Figurines. Each one is about 3 centimetres (1.2 in) with a head that can be removed and placed onto the other bodies.

MGA continued to add additional characters to the Lalaloopsy toy line. As of February 2012 there were over 50 characters. The main toy line includes 13-inch Dolls, the mini-series, and a variety of mini play-sets and plush dolls[13] as well as Lalaloopsy Littles, smaller siblings of the 13-inch dolls.[14]

A spin-off known as "Lala-Oopsies" came out in late 2012. The short-lived line featured squishy princess and mermaid dolls made of foam, as well as plastic Mini Lala-Oopsies. They were discontinued in 2013.

July 2015 saw the addition of a line called "Super Silly Party", featuring select classic characters with radically revamped looks.

The characters were revamped again, but this time the entire line was rebooted when the show "We're Lalaloopsy" premiered on Netflix in 2017.


In March 2012, Nick Jr. broadcast the movie special "Adventures in Lalaloopsy Land: The Search for Pillow". A few months after airing, Nick Jr. aired more Lalaloopsy movie specials, along with a Lala-Oopsies special. In March 2013, Lalaloopsy premiered on Nickelodeon. Shortly after the show's premiere, the rest of the series was "burned off" on sister channel Nick Jr.

In 2015, MGA Entertainment and Lionsgate Films released on DVD "Lalaloopsy Band Together". A musical featuring new characters and 5 new songs. This movie has also aired on Nick Jr.[15]

in January 2017, the show "We're Lalaloopsy" premiered on Netflix.


Character Year Introduced As Other Scales
Bea Spells-a-Lot 2010 Large Mini
Crumbs Sugar Cookie 2010 Large Mini
Dot Starlight 2010 Large Mini
Jewel Sparkles 2010 Large Mini
Mittens Fluff ‘N’ Stuff 2010 Large Mini
Peanut Big Top 2010 Large Mini
Pillow Featherbed 2010 Large Mini
Spot Splatter Splash 2010 Large Mini
Ace Fender Bender 2011 Large Mini
Berry Jars ‘N’ Jam 2011 Large Mini
Blossom Flowerpot 2011 Large Mini
Holly Sleighbells 2011 Large Mini
Lady Stillwaiting 2011 Large Mini
Marina Anchors 2011 Large Mini
Misty Mysterious 2011 Large Mini
Patch Treasurechest 2011 Large Mini
Pepper Pots ‘N’ Pans 2011 Large Mini
Peppy Pom Poms 2011 Large Mini
Sahara Mirage 2011 Large Mini
Sir Battlescarred 2011 Large Mini
Sunny Side Up 2011 Large Mini
Suzette La Sweet 2011 Large Mini
Swirly Figure Eight 2011 Large Mini
Tippy Tumbelina 2011 Large Mini
Candy Broomsticks 2011 Mini Tinies
Cotton Hoppalong 2011 Mini Tinies
Ember Flicker Flame 2011 Large Mini
Icy Frost Sweet 2011 Large Mini
Forest Evergreen 2011 Mini Large
Charlotte Charades 2012 Large Mini
Cinder Slippers 2012 Large Mini
Coral Sea Shells 2012 Large Mini
Dyna Might 2012 Large Mini
Feather Tell-a-Tale 2012 Large Mini
Harmony B. Sharp 2012 Large Mini
Ivory Ice Crystals 2012 Large Mini
Mango Tiki Wiki 2012 Large Mini
Pickles B.L.T. 2012 Large Mini
Pix E. Flutters 2012 Large Mini
Prairie Dusty Trails 2012 Large Mini
Rosy Bumps ‘N’ Bruises 2012 Large Mini
Scarlet Riding Hood 2012 Mini Large
Snowy Fairest 2012 Mini Large
Toffee Cocoa Cuddles 2012 Large Mini
Bubble Smack ‘N’ Pop 2012 Mini Tinies
Bun Bun Sticky Icing 2012 Mini N/A
Cherry Crisp Crust 2012 Mini Large
Prince Handsome 2012 Mini Tinies
Curls ‘N’ Locks 2012 Mini N/A
Jelly Wiggle Jiggle 2012 Mini Tinies
Little Bah Peep 2012 Mini Large
Pete R. Canfly 2012 Mini N/A
Scoops Waffle Cone 2012 Mini Large
Scraps Stitched ‘N’ Sewn 2012 Mini Large
Sprouts Sunshine 2012 Mini N/A
Sugar Fruit Drops 2012 Mini Tinies
Toasty Sweet Fluff 2012 Mini Large
Tuffet Miss Muffet 2012 Mini N/A
Twist E. Twirl 2012 Mini Tinies
Wacky Hatter 2012 Mini N/A
Alice in Lalaloopsyland 2012 Mini Large
Matey Anchors 2012 Littles N/A
Blanket Featherbed 2012 Littles Mini
Bundles Fluff ‘N’ Stuff 2012 Littles Mini
Pita Mirage 2012 Littles Mini
Scribble Splash 2012 Littles Mini
Specs Read-a-Lot 2012 Littles Mini
Sprinkle Spice Cookie 2012 Littles Mini
Squirt Lil Top 2012 Littles Mini
Stumbles Bumps ‘N’ Bruises 2012 Littles Mini
Tricky Mysterious 2012 Littles Mini
Trinket Sparkles 2012 Littles Mini
Trouble Dusty Trails 2012 Littles Mini
Twinkle N. Flutters 2012 Littles Mini
April Sunsplash 2013 Large Mini
Cloud E. Sky 2013 Large Mini
Confetti Carnivale 2013 Large Mini
Goldie Luxe 2013 Large Mini
Haley Galaxy 2013 Large Mini
Kat Jungle Roar 2013 Large Mini
Mint E. Stripes 2013 Large Mini
Peggy Seven Seas 2013 Large Mini
Sand E. Starfish 2013 Large Mini
Teddy Honey Pots 2013 Large Mini
Winter Snowflake 2013 Large Mini
Baley Sticks ‘N’ Straws 2013 Mini N/A
Cake Dunk ‘N’ Crumble 2013 Mini Tinies
Choco Whirl Swirl 2013 Mini N/A
Dollop Light ‘N’ Fluffy 2013 Mini N/A
Dotty Gale Winds 2013 Mini Large
Fancy Frost ‘N’ Glaze 2013 Mini Large
Kitty B. Brave 2013 Mini N/A
Lucky Lil’ Bug 2013 Mini N/A
Pumpkin Candle Light 2013 Mini Tinies
Tinny Tinker 2013 Mini N/A
Kiwi Tiki Wiki 2013 Littles Mini
Petal Flowerpot 2013 Littles Mini
Red Fiery Flame 2013 Littles N/A
Sherri Charades 2013 Littles Mini
Twisty Tumbelina 2013 Littles Mini
Whiskers Lion’s Roar 2013 Littles Mini
Candle Slice O’ Cake 2014 Large Mini
Frost I.C. Cone 2014 Large Mini
Furry Grrs-a-Lot 2014 Large Mini
Mari Golden Petals 2014 Large Mini
Ocean Seabreeze 2014 Large Tinies
Pearly Seafoam 2014 Large Mini
Queenie Red Heart 2014 Large Mini
Rosebud Longstem 2014 Mini Large
Smile E. Wishes 2014 Large Mini
Squiggles ‘N’ Shapes 2014 Large Tinies
Star Magic Spells 2014 Large Mini
Sweetie Candy Ribbon 2014 Large Mini
Trace E. Doodles 2014 Large N/A
Yuki Kimono 2014 Large Mini
Bijou Treasure Trove 2014 Mini N/A
Boo Scaredy Cat 2014 Mini Tinies
Bluebell Dewdrop 2014 Mini Large
Charms Seven Carat 2014 Mini Large
Clarity Glitter Gazer 2014 Mini N/A
Dazzle ‘N’ Gleam 2014 Mini N/A
Happy Daisy Crown 2014 Mini N/A
May Little Spring 2014 Mini N/A
Velvet B. Mine 2014 Mini N/A
Beauty Fairest 2014 Littles Mini
Bow Bah Peep 2014 Littles Mini
Cape Riding Hood 2014 Littles Mini
Mimi La Sweet 2014 Littles Mini
Ribbon Slippers 2014 Littles Mini
Spoons Waffle Cone 2014 Littles Mini
Tiny Might 2014 Littles Mini
Twirly Figure Eight 2014 Littles N/A
Fluffy Pouncy Paws 2015 Large N/A
Whistle Kick ‘N’ Score 2015 Large N/A
Key Sharps ‘N’ Flats 2015 Large Mini
Strings Pick ‘N’ Strum 2015 Large Mini
Royal T. Honey Stripes 2015 Large N/A
Cherie Prim ‘N’ Proper 2015 Large N/A
Seed Sunburst 2015 Mini N/A
Autumn Spice 2015 Mini N/A
June Seashore 2015 Mini N/A
Sweater Snowstorm 2015 Mini N/A
Sticks Boom Crash 2015 Mini N/A
Allegra Leaps ‘N’ Bounds 2015 Large N/A
Mona Arch Wings 2015 Large N/A
Whirly Stretchy Locks 2015 Large Mini
Blush Pink Pastry 2015 Mini N/A
Bouncer Fluffy Tails 2015 Mini N/A
Grapevine Stripes 2015 Mini N/A
Noelle Northpole 2015 Mini N/A
Valentina Hugs ‘N’ Kisses 2015 Mini N/A
Breeze E. Sky 2015 Littles N/A
Dream E. Wishes 2015 Littles N/A
Giggly Fruit Drops 2015 Littles N/A
Mallow Sweet Fluff 2015 Littles N/A
Posy Golden Petals 2015 Littles N/A
Streamer Carnivale 2015 Littles N/A
Whispy Sugar Puff 2015 Littles N/A
Wishes Slice O’ Cake 2015 Littles N/A
Piña Tropi-Callie 2015 Tinies N/A
Water Mellie Seeds 2015 Tinies N/A
Tress Twist N Braid 2016 Large N/A


  1. ^ Susan Hale (July 19, 2010). "MGA Entertainment Invites You to Enter the Magical World of Bitty Buttons". prnewswire. Retrieved November 6, 2011. 
  2. ^ "Lalaloopsy, Winner of People's Play Awards!" (video). Dec 7, 2010. Retrieved November 6, 2011. 
  3. ^ "Chris Byrne with Lalaloopsy and Legend of Nara on Live with Regis and Kelly" (video). Dec 8, 2010. Retrieved November 6, 2011. 
  4. ^ "Gaga over Lalaloopsy Dolls" (video). The Early Show. CBS News. November 22, 2010. Retrieved November 6, 2011. 
  5. ^ "Lalaloopsy doll this year's Tickle-me Elmo". prnewswire. November 22, 2010. Retrieved November 6, 2011. 
  6. ^ Giove, Candice M. (November 21, 2010). "'Santa' claws out for doll". New York Post. Retrieved November 6, 2011. 
  7. ^ Parija Kavilanz (December 21, 2010). "Google's hottest holiday searches". Retrieved November 6, 2011. 
  8. ^ "Lalaloopsy & Mini-Lalaloopsy" (pdf). MGA Entertainment. February 13, 2011. Retrieved November 6, 2011. [permanent dead link]
  9. ^ "MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights for the Lalaloopsy™ Brand to Activision Publishing" (pdf). MGA Entertainment. June 13, 2011. Retrieved November 6, 2011. [permanent dead link]
  10. ^ "MINI LALALOOPSY™ DOLL TO COME WITH NINTENDO DS™ GAME". Retrieved November 6, 2011. 
  11. ^ "All-New Lalaloopsy™ Nurse Doll - Rosy Bumps 'N' Bruises™ - Teams Up with Red Cross this Holiday Season to Promote Blood Donations and Honor Nurses" (pdf). MGA Entertainment. November 16, 2011. Retrieved November 18, 2011. 
  12. ^ Susan Hale (November 17, 2011). "MGA Launches Lalaloopsy(TM) Into the Entertainment Universe!". MGA Entertainment. Retrieved November 18, 2011. 
  13. ^ "Facebook announcement". MGA Entertainment via Facebook. Retrieved November 18, 2011. 
  14. ^ "We made a Lala-oppsie — Lalaloopsy Littles will be arriving to Toys 'R' Us stores near you in early December". MGA Entertainment via Facebook. Retrieved November 18, 2011. 
  15. ^ "Lionsgate". Lionsgate Films. 

External links[edit]