NTENT

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NTENT
Formerly
Vertical Search Works[1]
IndustryTechnology
Founded2010
Founders
  • Pat Condo[2]
  • Colin Jeavons
Headquarters,
Key people
Websitentent.com

NTENT is a semantic search and natural language understanding technology company based in New York City. It was founded in 2010 as the result of a merger between Convera Corporation and Firstlight ERA. It offers a search platform that transforms structured and unstructured data into relevant and actionable insights and to predict and deliver relevant text, image, and video content experiences based on user intent and personal preferences via text or voice.

History[edit]

NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in semantic search and natural language processing technologies dating back to the early 1980s.[4]

NTENT applied the contextual ad platform technology from Firstlight ERA, a key component of its technology stack to enter the advertising sector.[5] Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need for complex keyword management, thereby providing end-users with a native advertising experience.[6][7][8][9]

In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence (AI) such as machine learning, knowledge representation and natural language understanding, to create a proprietary ontology with the ability to interpret taxonomic relationships and organize concepts regardless of language.[10][11][12]

NTENT’s platform uses enhanced semantic ranking and knowledge base technologies. By applying advanced semantic ranking algorithms across a vast lexicon and custom ontology using machine learning and natural language understanding, NTENT’s semantic and knowledge base technologies disambiguates complex queries to detect user intention and deliver relevant results for users.[13]

Today, NTENT's Voice and Search Platform as a Service (PaaS) has followed the natural progression of the times; first people used a computer to find things, then they used their phone. Now 50% of all searches will be voice searches by 2020. Humans are inquisitive by nature and have come to expect accurate answers in an instant. Questions and answers have always been the core of what NTENT excels at. Today, NTENT's Platform as a Service powers proprietary search engine and custom browser solutions for major Telecoms, as well as our voice solutions for large retailers, device manufacturers and cable companies.

Executive history[edit]

Co-founder Pat Condo is the company's CEO and Chairman.[2] In July 2016, Ricardo Baeza-Yates was named as the company's CTO, having come from Yahoo! where he served as the Chief Research Scientist.[3]

Recognition[edit]

In 2014, the company the Voltage Award for "Large Technology Innovator", the award hosted by SmartCEO Magazine.[1]

References[edit]

  1. ^ a b Guess, A.R. (7 May 2014). "NTENT Wins 2014 Voltage Award". Dataversity. NTENT [formerly Vertical Search Works], a semantic search technology company delivering cross-channel content and advertising experiences, has been recognized as a leader in the industry, winning the award for “Large Technology Innovator.”
  2. ^ a b "NTENT Appoints Dan Stickel as New CEO" (Press release). NTENT. 21 July 2015 – via BusinessWire.[self-published source]
  3. ^ a b "Former Yahoo! Chief Research Scientist Joins NTENT" (Press release). NTENT. 7 July 2016 – via BusinessWire.[self-published source]
  4. ^ "Convera Completes Merger Of Its Operating Subsidiaries With Vertical Search Works - Quick Facts". RTT News. Retrieved 15 November 2010.
  5. ^ "Excalibur Technologies Corp". SEC Info. Retrieved 21 September 2014.
  6. ^ Starr, Barbara. "For Google Shipping & More, Vertical Search Works". Search Engine Land.
  7. ^ Sullivan, Laurie. "Brand Images Heighten Paid-Search Ads". MediaPost. Retrieved 8 January 2013.
  8. ^ Sullivan, Laurie. "Foodies Get Search Engine Organizing Results in Categories, Images". MediaPost. Retrieved 8 January 2013.
  9. ^ Sullivan, Laurie. "Semantic Search And Raw Data On Rise". MediaPost. Retrieved 8 January 2013.
  10. ^ "NTENT's Semantic Technology Now Transforms Information Discovery for Russian Speakers, Making it Faster and Easier to Find Information". Yahoo! Finance. Retrieved 21 June 2016.
  11. ^ "NTENT's Semantic Technology Transforms Information Discovery Now for Russian Speakers, Making it…". Medium. 21 June 2016. Retrieved 24 July 2017.
  12. ^ "Finding the Content Fast". TaxoDiary. Retrieved 24 July 2017.
  13. ^ Guess, A. R. "NTENT Solves Ambiguity with Enhanced Semantic Ranking". Dataversity. Retrieved 22 December 2016.