Najia Ashar [ Urdu:ناجیہ اشعر ] (born 14 July) is a distinguished figure in broadcast journalism in Pakistan. She has been associated with Pakistan's most reputed News channel 'Geo News' as a senior anchor and producer for 10 years. In 2014, she has been awarded the prestigious John S. Knight Journalism Fellowship 2014-15 at Stanford. Currently, She is pursuing and developing her innovation ideas and practicing, with all the resources of Stanford and Silicon Valley.
In 2006, she married Ashar Ali, who worked for Geo, ARY and now works with Abbtak News as a senior news producer. She has two kids, daughter Aliha and son Aahil.
She joined Geo News in January 2004, initially worked in Dubai and anchoring daily mainstream news bulletins in Karachi. She produced and hosted daily news programme Yeh Hai Pakistan in 2007, highlighting stories and events from the four provinces of Pakistan, and Nazim Hazir Ho, a programme of interviews with city, district and town administrators from different areas of the country. Besides news bulletins and programs she produced live shows with guests from all walks of life.
Before joining Geo News, Ashar worked for Pakistan Television Network as an anchor/host from 2003 to 2004, hosting Night Time Transmission, conducting the daily programme The Parliamentary Note Book and also hosting the weekly Cultural Round-up for PTV World.
As a journalist, she reported and covered various live historical events, including the 2005 Pakistan earthquake, the assassination of former Prime Minister Benazir Bhutto 2007, the 2008 US presidential election, Pakistani general election, 2008, the Mumbai attacks 2008, Pakistan floods 2010, Abbottabad Operation 2011, attack on Malala Yousafzai 2012, Pakistan general election 2013 and the death of TTP Head Hakim Ullah Mehsud.
She also writes for the daily Jangand The News International newspapers. For her work in the media industry, she has received a number of journalism honors from universities/ media organizations and journalist associations of Pakistan.
Ashar received her master's degree from the Department of International Relations at the University of Karachi and obtained her BA (Hons.) degree in International Relations/ Mass Communication /and Sociology from Karachi University. She is a fellow at The East-West Center, US (PAK US Journalist’s Exchange Program 2013, John S. Knight Journalism Fellow 2014-15 and Yahoo International Fellow 2015.
- Geo TV.
- "Rising Violence in Pakistan: A Complex Challenge", East-West Center.
- Shiraz Ahmed, "Media Mom, Najia Ashar", Giving Life, 3 March 2012.