Neville Jeffress

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Neville Jeffress
Born (1920-07-29)29 July 1920
Sydney, Australia
Died 13 September 2007(2007-09-13) (aged 87)
England, United Kingdom
Nationality Australian
Occupation Advertising executive
Founder of Media Monitors Australia

Neville Jeffress (29 July 1920 – 13 September 2007) was an Australian advertising executive and the founder of Media Monitors Australia, now called Isentia.

Background[edit]

Jeffress was raised and educated in Sydney. In 1936 he joined the Afternoon Sun newspaper in Sydney as a clerk in the publishing department, before enrolling in the Royal Australian Air Force as a wireless operator/airgunner in 1941, where he served for five years.

On his return, he purchased a news agency in Fairlight and commenced a classified advertising service from the rear of the news agency. The Neville Jeffress Advertising company grew into a national operation operating in all states. The agency was sold to the United States-based conglomerate, TMP Worldwide Inc in 1996.[1]

In 1982, Jeffress purchased the NSW Country Press and merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. The new company, Neville Jeffress/Pidler Pty. Ltd., grew through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne in 1904.[2] Melbourne's Australian Reference Service and Media Monitors Australia were also acquired, and the name Media Monitors was adopted. The company is now called Isentia Pty Limited.

References[edit]

  1. ^ "TMP Worldwide buys Australia's Neville Jeffress". Ad Age. 1996-06-19. Retrieved 2015-11-10. 
  2. ^ "Media Monitors founder Jeffress dies". Sydney Morning Herald. 2007-09-14. Retrieved 2015-11-10. In 1982, Mr Jeffress had bought the NSW Country Press and merged it with clipping agency Lynch Pidler Pty Ltd to create Neville Jeffress/Pidler Pty Ltd. The firm grew steadily through acquisitions over the next 10 years, buying such assets as Australian Press Cutting Agency, before taking over Media Monitors Australia in 1993.