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This article is about the Yoasobi song. For the Ella Eyre song, see Ella Eyre discography.
"New Me"
A illustration of a girl's left side profile in pink
Single by Yoasobi
Language
  • Japanese
  • English
ReleasedNovember 11, 2024
GenreElectropop
Length3:26
Label
Songwriter(s)Ayase
Producer(s)Ayase
Yoasobi singles chronology
"Monotone"
(2024) 		"New Me"
(2024)
Music video
"New Me" on YouTube

"New Me" is a song by Japanese duo Yoasobi. It was released on November 11, 2024, through Echoes and Sony Music Entertainment Japan. Based on Mado Arute's short story Hakusan-dōri Enjō no Ken, the song was used as a jingle for Recruit's Mada, Koko ni Nai, Deai, Koko ni Nai, Ongaku project commercial, "Wakaranai mama, Sore de mo".

Background and release

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In August 2023, literary magazine Bungei partnered with creative writing social media Monogatary.com for Bungei × Monogatary.com Collaboration Award at the novel contest Monocon 2023.[1] Seven winners from a total of 879 stories were announced on February 28, 2024; one of all is short story Hakusan-dōri Enjō no Ken (Japanese: 白山通り炎上の件, lit. 'Hakusan-dori Ave. fire incident'), written by Mado Arite.[2] An action genre, it is about Nozomi, a female freelancer who struggled at workplace due to a pressure from her male colleagues, meets a mysterious guy from dating app, which later find that he is an assassin. The two are chased by and fight against their enemies, leading Nozomi to discover unexpected truths about herself.[3][4]

On the same day, it was announced that the duo Yoasobi would perform the song based on the winning story.[5] Furthermore, this song would be used as a tie-up for human resources company Recruit's second part of the project Mada, Koko ni Nai, Deai, Koko ni Nai, Ongaku television advertisement, scheduled for airing in late 2024.[6] On October 1, Yoasobi's fifth anniversary, the song, titled "New Me", first unveiled on the 15-second commercial for the project "Wakaranai mama, Sore de mo" (わからないまま、それでも, lit. 'Without knowing, nevertheless'),[7] and was made available to digital music and streaming platforms on November 11, 2024.[8]

Title and composition

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According to a Recruit interview with Yoasobi, Ayase chose the title "New Me" because he "wanted to use English phrase that conveys something like 'a new birth', 'a new encounter', or 'a new change in yourself' at first glance," and it was "catchy and cute-sounding."[9] The song is a mid-tempo electropop song with "sticky" bass line, depicting the theme of "a new rebirth of oneself",[10] about the change and journey in the protagonist's state of mind as they moves forward with each new day despite their own conflicts.[11][12]

Music video

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An accompanying music video for "New Me", directed by Havtza, premiered on November 30, 2024, at 22:00 JST, preceded by a ten-second teaser video two days before.[13] Based on Hakusan-dōri Enjō no Ken, the animated music video expresses Nozomi, the protagonist from the story, who is troubled by interpersonal relationships at work, getting caught up in a thrilling action scene due to an unexpected event which lead Nozomi to discover the truths about herself.[14]

Live performances

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Yoasobi included "New Me" on the setlist for Chō-genjitsu Dome Live as the twelfth song, which they debuted the performance at Kyocera Dome for the Osaka show on October 27, 2024, before the song's release. The duo performed the song with the reproduction situated at the center platform of Ayase's temporary room at his sister's house, where he wrote Yoasobi's songs in their early career.[15] The duo performed the song, alongside "Idol", at the 2024 Melon Music Awards on November 30 at Inspired Arena, Incheon, South Korea, where they won J-pop Favorite Artist,[16] as well as music program The Show three days later.[17]

Credits and personnel

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  • Ayase – songwriter, producer
  • Ikura – vocals
  • AssH – guitar
  • Mado Arute – based story writer

Charts

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Chart performance for "New Me"
Chart (2024) Peak
position
Japan (Japan Hot 100)[18] 40
Japan Digital Singles (Oricon)[19] 2

Release history

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Release dates and formats for "New Me"
Region Date Format Label Ref.
Various November 11, 2024
[20]

References

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  1. ^ "数々の芥川賞作家を生んだ「文藝」とmonogatary.comが モノコン2023でコラボ決定! 選考委員長に 芥川賞作家・金原ひとみをむかえ、新時代の作家を発掘!". Monogatary.com (in Japanese). August 10, 2023. Retrieved November 9, 2024.
  2. ^ "YOASOBI、有手窓の小説『白山通り炎上の件』を原作にした新曲をリリースへ". Fashion Press (in Japanese). February 28, 2024. Retrieved November 9, 2024.
  3. ^ "YOASOBI新曲「New me」とのコラボが実現『New me ―文藝×monogatary.com小説集―』". Real Sound (in Japanese). October 1, 2024. Retrieved December 1, 2024.
  4. ^ Tan, Melvyn (November 30, 2024). "YOASOBI Releases "New Me" Anime Music Video". Anime Trending. Retrieved December 1, 2024.
  5. ^ "YOASOBI、「文藝×monogatary.comコラボ賞」大賞作品を楽曲化 リクルートのCM曲に起用が決定". CDJournal (in Japanese). February 28, 2024. Retrieved November 9, 2024.
  6. ^ "YOASOBI新曲は「モノコン2023」大賞作が原作、リクルート新CMソングに". Natalie (in Japanese). February 28, 2024. Retrieved November 9, 2024.
  7. ^ "YOASOBI、映画"ふれる。"主題歌「モノトーン」MVを本日10/1 20時に公開。小説コンテスト大賞作を原作とした新曲「New me」起用した"リクルート"新CMがWEB先行公開". Skream! (in Japanese). October 1, 2024. Retrieved November 9, 2024.
  8. ^ "YOASOBIの新曲「New me」、11月11日(月)に配信リリース". Barks (in Japanese). November 9, 2024. Retrieved November 9, 2024.
  9. ^ Kurimura, Tomohiro (October 25, 2024). "YOASOBIを形作る"出会い"。変わり続けるからこそ、変えたくないものがわかる". Recruit (in Japanese). Retrieved November 9, 2024.
  10. ^ Nagase, Noboru (December 7, 2024). "YOASOBI『New me』 | なんと飲み込みやすい異形". Rockin'On Japan (in Japanese). Retrieved December 7, 2024.
  11. ^ "【YOASOBI】リクルート新TVCM「わからないまま、それでも」篇に起用の新曲「New me」が、11/11(月)に配信リリース決定、さらにJK写が公開!". Entameclip (in Japanese). November 9, 2024. Retrieved November 9, 2024.
  12. ^ Mori, Tomoyuki; Ishii, Eriko (November 15, 2024). "YOASOBI、千葉雄喜、XG、緑黄色社会、なとり×キタニタツヤ、SEVENTEEN......注目新譜6作をレビュー". Real Sound (in Japanese). Retrieved November 15, 2024.
  13. ^ "YOASOBI、リクルートTVCMソング「New me」のMV公開決定! ティザー映像が解禁". The First Times (in Japanese). November 28, 2024. Retrieved November 28, 2024.
  14. ^ "YOASOBI、"リクルート"新TVCM"わからないまま、それでも"篇に起用の新曲「New me」MV本日11/30 22時よりプレミア公開". Skream!. November 30, 2024. Retrieved November 30, 2024.
  15. ^ "YOASOBI、結成5周年を記念した初のドームライブ大阪公演2days敢行". De Colum (in Japanese). October 28, 2024. Retrieved November 9, 2024.
  16. ^ Bae, Hyo-joo (November 29, 2024). "D-1 'MMA2024' 재쓰비 레드카펫 MC 맡는다". Newsen (in Korean). Retrieved November 30, 2024.
  17. ^ Kang, So-jung (December 3, 2024). "NCT シャオジュン&CRAVITY ヒョンジュン＆UNIS ナナ、本日の放送を最後に「THE SHOW」MCを卒業". Kstyle (in Japanese). Retrieved December 3, 2024.
  18. ^ "Billboard Japan Hot 100 – Week of November 20, 2024". Billboard Japan (in Japanese). Retrieved November 20, 2024.
  19. ^ "Oricon Top 50 Digital Singles: 2024-11-25" (in Japanese). Oricon. Archived from the original on November 20, 2024. Retrieved November 20, 2024.
  20. ^ "リクルート新TVCM「わからないまま、それでも」篇に起用の新曲「New me」が、11/11(月)に配信リリース決定、さらにJK写が公開!". Yoasobi Official Website (in Japanese). November 9, 2024. Retrieved November 9, 2024.
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