|This article relies too much on references to primary sources. (January 2011)|
|Privately held company|
|Friedrich Knapp (Chairman & CEO, Managing Partner)
Dr. Florian Kall (Deputy Chairman)
|Slogan||Dress for the moment|
In 1971 the first NewYorker store was opened in Flensburg Jean City Center. By April 2011, the company owned nearly 857 branches in 36 countries: Azerbaijan, Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Italy, Latvia, Lithuania, Luxembourg, Macedonia, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and the United Arab Emirates.
The company has over 15,000 employees. In December 2006, the company won the first billion in sales. NewYorker is naming sponsor of the Braunschweig-based German Football League team New Yorker Lions and the Basketball Bundesliga team New Yorker Phantoms Braunschweig. The company also sponsors the international b-boy competition Battle of the Year.
In March 2012 Olly Murs became the face for NewYorker's men spring/summer range and customers were able to get their photos taken with a cardboard cut-out of Murs.
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