Norma Triangle

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Norma Triangle is a residential neighborhood in West Hollywood, California. It encompasses the area bound by Doheny Drive and Beverly Hills on the west, Sunset Boulevard and Holloway Drive on the north, and Santa Monica Boulevard on the south. The small district is carved into the shape of a right triangle.

The neighborhood is walkable[1] and upscale with cafes and restaurants, shopping, nightclubs, parks, and bars in close proximity. The Norma Triangle includes a small portion of the Sunset Strip and a large portion of "Boys' Town" a popular gay district on Santa Monica Blvd. It is also home to the Ticketmaster corporate headquarters, the largest employer in West Hollywood, as well as a number of IAC/InterActiveCorp subsidiaries, including Tinder and CityGrid Media.

The Norma Triangle neighborhood is represented by The Norma Triangle Neighborhood Watch[2] with the main goals of creating a tight knit community, ensuring residents feel safe and secure, and voicing neighborhood concerns with the City Council members of West Hollywood.

Past neighborhood events include the National Night Out block party.[3]

Street Names and Homes[edit]

Contrary to some reports, Norma Place and the neighborhood is not named after silent film star Norma Talmadge. After extensive research, historians believe Norma and streets like Clark, Lloyd, Lloyd, Cynthia, Dicks, Clark, Hammond and others[4][5] "were named after senior executives of the Los Angeles Pacific Railroad Company, owned by Moses Sherman and Eli P. Clark, who built the streets, or their spouses or children."[6] Moses Sherman founded the town of Sherman where many rail lines merged and streetcar barns were housed. Sherman was subsequently renamed to West Hollywood.

Homes in the area were built in the early 1900s for the people who worked for the Los Angeles Pacific Railway, which had a depot at the Pacific Design Center site. After WWII, interior designers and decorators started moving into many of the single family homes when "furnishing showrooms that had historically only located downtown started to seek less expensive storefront space" along Robertson and Beverly Boulevards within West Hollywood.[7]

Single-family zone[edit]

Within the Norma Triangle Neighborhood is the Single-Family (R1B) Zone. This zone encompasses the area south of Vista Grande Street, west of Hilldale Avenue, the houses along and north of Lloyd Street, and east of Doheny Drive.

The zone "boasts an eclectic mix of one- and two-story buildings in a wide range of styles and eras. These include Hollywood Regency homes, French eclectic, Spanish revival, contemporary modern, and traditional homes."[8]

The City of West Hollywood adopted the Norma Triangle Single-Family Design Guidelines in 2017 with the purpose of managing change, protecting distinctive characteristics of the neighborhood, and allowing flexibility in design creative.

Notable landmarks and buildings[edit]

Lloyd Wright Home and Studio located at 858 Doheny Drive.[9] The home and studio was designed by and constructed for Lloyd Wright in 1927. Wright, eldest son of noted architect Frank Lloyd Wright, lived and worked from the location from 1927 until his death in 1978.

The West Hollywood Elementary is the only public elementary school in WeHo, located at 970 North Hammond St. near Harratt.[10]

The First Baptist Church of Beverly Hills is located in the Norma Triangle neighborhood at 9025 Cynthia Street. It was "built by members of the Dutch Reform Church in the 1920’s, the First Baptist is the only remaining church from the Town of Sherman... was officially designated an Historic Site in 1993 by the City of West Hollywood."[11]

9091 Santa Monica Blvd. Built in 1924, this building "once housed a drug store and many other businesses over the years. It is unique in that it had second floor apartments, something that was rare for buildings of that period."[12] The building had been vacant for over 25 years before being bought by developer Taylor Megdal of Megdal and Associates to upgrade it into a 2,285 square-foot boutique hotel, restaurant, and cafe. The hotel plans to open in 2019 with just six guest rooms on the second floor.[13]

See also[edit]

References[edit]

External links[edit]