Norma Triangle is a residential neighborhood in West Hollywood, California. It encompasses the area bound by Doheny Drive and Beverly Hills on the west, Sunset Boulevard and Holloway Drive on the north, and Santa Monica Boulevard on the south. The small district has the shape of a right triangle.
The neighborhood is walkable and upscale with cafes and restaurants, shopping, nightclubs, parks, and bars in close proximity. The Norma Triangle includes a small portion of the Sunset Strip and a large portion of "Boys' Town" a popular gay district on Santa Monica Blvd. It is also home to the Ticketmaster corporate headquarters, the largest employer in West Hollywood, as well as a number of IAC/InterActiveCorp subsidiaries, including Tinder and CityGrid Media.
The Norma Triangle neighborhood is represented by The Norma Triangle Neighborhood Watch with the main goals of creating a tight knit community, ensuring residents feel safe and secure, and voicing neighborhood concerns with the City Council members of West Hollywood.
Past neighborhood events include the National Night Out block party.
Street Names and Homes
Contrary to some reports, Norma Place and the neighborhood is not named after silent film star Norma Talmadge. After extensive research, historians believe Norma Place and streets like Clark, Lloyd, Cynthia, Dicks, Hammond, and others "were named after senior executives of the Los Angeles Pacific Railroad Company, owned by Moses Sherman and Eli P. Clark, who built the streets, or their spouses or children." Moses Sherman founded the town of Sherman where many rail lines merged and streetcar barns were housed. Sherman was subsequently renamed to West Hollywood.
Homes in the area were built in the early 1900s for the people who worked for the Los Angeles Pacific Railway, which had a depot at the Pacific Design Center site. After WWII, interior designers and decorators started moving into many of the single family homes when "furnishing showrooms that had historically only located downtown started to seek less expensive storefront space" along Robertson and Beverly Boulevards within West Hollywood.
Within the Norma Triangle Neighborhood is the Single-Family (R1B) Zone. This zone encompasses the area south of Vista Grande Street, west of Hilldale Avenue, the houses along and north of Lloyd Street, and east of Doheny Drive.
The zone "boasts an eclectic mix of one- and two-story buildings in a wide range of styles and eras. These include Hollywood Regency homes, French eclectic, Spanish revival, contemporary modern, and traditional homes."
The City of West Hollywood adopted the Norma Triangle Single-Family Design Guidelines in 2017 with the purpose of managing change, protecting distinctive characteristics of the neighborhood, and allowing flexibility in design creativity.
Notable landmarks and buildings
Lloyd Wright Home and Studio located at 858 Doheny Drive. The home and studio was designed by and constructed for Lloyd Wright in 1927. Wright, eldest son of noted architect Frank Lloyd Wright, lived and worked from the location from 1927 until his death in 1978.
The San Vicente Bungalows located at 845 San Vicente Blvd. The famed hotelier Jeff Klein bought the nine-bungalow complex in 2013 and after a "six-year renovation estimated to have cost $50 million" opened it up in 2019 as a private clubhouse. Renovations included moving one of the bungalows built circa 1899 to a location across the street and converting it to Hotel 850. Prior to the renovations, the bungalows were known as the San Vicente Inn and "operated as a “clothing-optional” gay resort and developed a reputation as a place for drug abuse and prostitution."
The West Hollywood Elementary is the only public elementary school in WeHo, located at 970 North Hammond St. near Harratt.
The First Baptist Church of Beverly Hills is located in the Norma Triangle neighborhood at 9025 Cynthia Street. It was "built by members of the Dutch Reform Church in the 1920s, the First Baptist is the only remaining church from the Town of Sherman... was officially designated an Historic Site in 1993 by the City of West Hollywood."
9091 Santa Monica Blvd. Built in 1924, this building "once housed a drug store and many other businesses over the years. It is unique in that it had second floor apartments, something that was rare for buildings of that period." The building had been vacant for over 25 years before being bought by developer Taylor Megdal of Megdal and Associates to upgrade it into a 2,285 square-foot boutique hotel, restaurant, and cafe. The hotel plans to open in 2019 with six guest rooms on the second floor.
- "Log In or Sign Up to View". www.facebook.com. Retrieved 2018-05-20.
- Radio, Southern California Public (2016-08-02). "National Night Out builds bridges between police, community". Southern California Public Radio. Retrieved 2018-05-20.
- "Where WeHo's Streets Got Their Names: Part 2 - WEHOville". WEHOville. 2016-07-06. Retrieved 2018-06-07.
- Norma Triangle Single-Family Design Guidelines; Adopted by the City of West Hollywood on January 23, 2017
- "Lloyd Wright Studio-Residence | Los Angeles Conservancy". www.laconservancy.org. Retrieved 2018-05-20.
- "City of West Hollywood: Historic Preservation | 850 San Vicente Boulevard". Retrieved 2019-02-27.
- "New Owner Proposes Transforming San Vicente "Sin Bin" Into a Posh 33 Room Inn". WEHOville. 2013-12-18. Retrieved 2019-02-27.
- "West Hollywood Neighborhood Norma Triangle | WEHOville". WEHOville. 2013-01-16. Retrieved 2018-05-20.
- "History". First Baptist Church of Beverly Hills. Retrieved 2018-05-20.
- "WeHo Historic Preservation Commission Endorses Robertson Lane and 9091 Santa Monica Blvd. Projects - WEHOville". WEHOville. 2018-01-23. Retrieved 2018-05-26.
- "1920s West Hollywood building on Doheny to be reused as small hotel, restaurant". Curbed LA. Retrieved 2018-05-26.
- West Hollywood Official Website
- WeHo Norma Triangle Next Door Page
- Norma Triangle Neighborhood Facebook Page