||The neutrality of this article is disputed. (June 2015)|
|Initial release||September 12, 2012|
|Operating system||Apple iOS, Android|
Tinder is a location-based social discovery application that facilitates communication between mutually interested users. The dating app allows users to chat with their matches.
Tinder was founded by Joe Munoz, Sean Rad, Whitney Wolfe, Chris Gylczynski, Justin Mateen, Jonathan Badeen. It was seeded at numerous college campuses, and expanded to other college campuses. Tinder won TechCrunch's Crunchie Award for "Best New Startup of 2013""
How it works
Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded. Basic information is gathered and the users' social graph is analyzed. Candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests are then streamed into a list of matches. Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them. If two users like each other it then results in a "match” and they are able to chat within the app.
- Swipe: The Swipe feature is central to Tinder's application design. From the compatible matches the app's algorithm provides, users swipe right to "like" potential matches and swipe left to continue on their search.
- Moments: In a June 2014 update, Tinder added “Moments”, an ephemeral photo feature. Tinder also added editing capabilities to the photos, enabling users to draw on the photos and add filters. Users are also able to like the photos from the people they have matched with.
- Instagram Integration: In April 2015 Tinder integrated Instagram accounts to user profiles, enabling users to access the Instagram profiles of the people that they match with. For public Instagram accounts, the most recent 34 photos will be accessible. For private accounts, users are given the opportunity to give Tinder access to their photos without altering existing privacy settings.
- Common Connections: Common Connections is another aspect of the Tinder application that has developed Facebook integration. Through this feature, users are able to see whether or not they share a mutual friend with a match. This is considered a first degree connection. A second degree connection is when a user and their match have two separate friends who happen to be friend with each other. Essentially, what LinkedIn usually refers to as second- and third-degree connections, Tinder calls first- and second-degree connections, respectively.
Tinder is used widely throughout the world and is available in over 30 languages.
As of late 2014, Tinder’s app has been estimated 50 million people using the app every month with an average of 12 million matches per day. However, to get to those 12 million matches, users collectively make around 1 billion swipes per day.
As of April 2015, Tinder users swipe through 1.6 billion Tinder profiles and make more than 26 million matches per day. More than 6 billion matches have been made since Tinder launched in 2012.
People have been planning different ways to leverage the application for commercial gain. Tinder offers a unique way to target a specific market. Advertisers have the ability to set up a Facebook account liking all the things that their ideal target consumer would like as well. Because Tinder uses social graph through Facebook, potential matches would reflect shared Facebook likes.
One of the campaigns launched by Bartle Bogle Hegarty (BBH The Barn) used the Tinder profiles to promote their NYC Puppy Rescue Project. Using Facebook pet profiles, BBH was able to add them to the Tinder network. The campaign received media cover from Slate (magazine), Inc. (magazine), Huffington Post and more.
In February 2014, security researchers in New York found a flaw which made it possible to find users' precise locations for between 40 and 165 days, without any public notice from the company. Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Chief Executive Officer Rad said in a statement that Tinder implemented specific measures to enhance location security and further obscure location data shortly after being contacted, and that users' privacy and security continue to be the highest priority.
In March 2015, Tinder announced the public release of their paid service, Tinder Plus, which has been met with controversy over limiting the number of "likes" a free user can give to other users in a certain amount of time and also charging prices for different age groups. The price of a Tinder Plus subscription was announced to be £14.99/$19.99 USD per month for users over 28, while the same service for a user 28 and under will be £3.99/$9.99 USD per month. A month after implementing these changes, TechCrunch reported that, no matter the consumer impression, Tinder's 'Swipe Right Limit Is Working.'
On June 30, 2014, Tinder's co-founder and former vice president of marketing, Whitney Wolfe, filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-controlled Match group, which owns the app. The lawsuit alleged that her fellow executives and co-founders Rad and Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC's Sam Yagan, did nothing. IAC suspended CMO Mateen from his position pending an ongoing investigation, and stated that it "acknowledges that Mateen sent private messages containing 'inappropriate content', but it believes Mateen, Rad and the company are innocent of the allegations".
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