Normcore
Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. The term combines the words "normal" and "hardcore", and was coined by K-Hole, a trend forecasting group.[1][2][3][4]
Normcore wearers are people who do not wish to distinguish themselves from others by their clothing.[5] This is not to mean that they are unfashionable people who wear whatever comes to hand, but that they consciously choose clothes that are undistinguished – except, frequently, for a highly visible label to impart prestige. The "normcore" trend has been interpreted as a reaction to a fashion oversaturation resulting from ever faster-changing fashion trends.[6]
Normcore clothes include everyday items of casual wear such as t-shirts, hoodies, short-sleeved shirts, jeans and chino pants, but not items such as neckties or blouses. These clothes are worn by men and women alike, making normcore a unisex style.[6]
Clothes that meet the "normcore" description are mainly sold by large fashion and retail chains such as The Gap,[7] Jack & Jones, Superdry, Esprit and Abercrombie & Fitch. They are generally cheaply produced in East Asian countries. Many other retailers such as Marc O'Polo, Woolrich, Desigual, Closed and Scotch & Soda produce normcore-like clothes combined with individual design ideas.[6]
References
- ^ Williams, Alex (April 2, 2014). "The New Normal", New York Times. Retrieved June 7, 2014.
- ^ Duncan, Fiona (February 26, 2014). "Normcore: Fashion for Those Who Realize They’re One in 7 Billion", New York. Retrieved June 7, 2014.
- ^ Cochrane, Lauren (February 27, 2014). "Normcore: The Next Big Fashion Movement?", The Guardian. Retrieved June 7, 2014.
- ^ Frank, Thomas (April 27, 2014). "Hipsters, They're Just Like Us! "Normcore," Sarah Palin, and the GOP's Big Red State Lie", Salon. Retrieved June 7, 2014.
- ^ Ferrier, Morwenna (June 21, 2014). "The End of the Hipster: How Flat Caps and Beards Stopped Being So Cool". The Guardian. Retrieved July 8, 2014.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ a b c van Rooijen, Jeroen (May 30, 2014). "Trendthema "Normcore": Die Mittelpracht". Neue Zürcher Zeitung. Retrieved May 31, 2014.
- ^ Franzen, Carl. "Watch David Fincher's normcore ads for The Gap". The Verge. Vox Media. Retrieved 6 September 2014.
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