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Objectives and key results

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OKRs stands for Objectives and Key Results. It is a method of defining and tracking objectives and their outcomes.

Its main goal is to connect company, team and personal objectives to measurable results, making people move together in the right direction. A big part of OKR is making sure each individual knows what's expected of them at work. OKRs are kept public in front of everyone so that teams move in one direction and know what others are focusing on.

Implementation

Objectives are what the organization or individual wants to accomplish and they are a qualitative title or a headline that names a set of Key Results.[1] Key Results are what you can think of as the KPIs (Key Performance Indicators) and they are specific and measurable, many times they can even be quantified with a metric. They are the "how" - how you will accomplish the related objective. [2]

History and usage

OKRs were invented at Intel, and made popular by John Doerr.[3] OKRs and OKR tools[4] are used today by many companies, including Uber, Google,[5] LinkedIn,[6] Twitter,[7] and Zynga.[8]

  • Google and Uber suggest that employees should achieve about 70% of their OKRs each quarter.[9]
  • Zynga expected employees to make 2 of the three OKRs each quarter.[10]

Industry

A number of vendors offer solutions for modeling and tracking OKRs.[11]

  • 7Geese
  • Atiim
  • AchieveIt
  • Goal Driver
  • Gtmhub
  • BetterWorks
  • Its in the Node
  • Lattice
  • MyObjectives
  • OggFlow
  • Perdoo
  • Reflektive
  • Results.com
  • StatusPath
  • Weekdone
  • Workboard
  • Friday Feedback
  • COBLUE
  • Fluxday

See also

References

  1. ^ Wodtke, Christina. "The Art of the OKR". Retrieved 2015-07-10.
  2. ^ "A List of OKR Examples". OKR Examples for Sales, Marketing, Product, etc. Retrieved 2016-11-10.
  3. ^ Levy, Steven (2011). In The Plex: How Google Thinks, Works, and Shapes Our Lives. Simon & Schuster. pp. 162–3. ISBN 978-1-4165-9658-5.
  4. ^ "OKR vendors". Enterprise Gamification.
  5. ^ Klau, Rick (2013-05-14). "How Google sets goals: OKRs". Google Ventures.
  6. ^ "The Management Framework that Propelled LinkedIn to a $20 Billion Company". First Round Review. Retrieved 10 January 2014.
  7. ^ Wagner, Kurt. "Following Frat Party, Twitter's Jack Dorsey Vows to Make Diversity a Company Goal". recode. Vox Media, Inc. Retrieved 3 November 2015.
  8. ^ "Are You a C.E.O. of Something?". The New York Times. 30 January 2010. Retrieved 11 January 2014.
  9. ^ Edwards, Douglas (2011). I'm Feeling Lucky: The Confessions of Google Employee Number 59. Houghton Mifflin Harcourt. p. 55. ISBN 0547416997.
  10. ^ "Are You a C.E.O. of Something?". The New York Times. 30 January 2010. Retrieved 11 January 2014.
  11. ^ "OKR vendors". Enterprise Gamification.

Videos

Books

  • Objectives and Key Results: Driving Focus, Alignment and Engagement with OKRs. By Paul R. Niven and Ben Lamorte. Wiley 2016. [1]
  • Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results. By Christina R. Wodtke. 2016. [2]


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