An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.
A panel can be distinguished from a database in the following ways:
- Its members are asked to provide additional information about themselves and their household, such as demographics, ownership and lifestyle information
- an ongoing relationship exists with the panel brand
- there is often a systematic reward mechanism unique to the panel
- the members do not receive direct marketing messages as a result of their membership.
Online panels could be for B2C or B2B. In B2B panels, a selective group of panelists will be involved like "retail owners panel" which would have retail owners as panel members.
- Computer-assisted telephone interviewing
- Computer-assisted personal interviewing
- Automated computer telephone interviewing
- Official statistics
- Bureau of Labor Statistics
- Questionnaire construction
- Paid survey
- Data Mining
- NIPO Software
- DIY research