PJ Pereira
PJ Pereira | |
|---|---|
| Born | 1973 (age 50–51)[1] |
| Nationality | Brazil |
| Occupation(s) | Advertising executive, screenwriter, novelist |
| Organization | Pereira O'Dell |
| Title | Co-founder, creative chairman |
| Board member of | Ad Council |
| Writing career | |
| Pen name | PJ Caldas. |
| Genre | YA |
| Notable works | The Girl from Wudang: My Name Is Tigress and I Am Immortal. This Is My Story (2023, Tuttle Publishing) |
| Notable awards | Daytime Emmy Awards (2013)[2] The American Heritage Award (2021)[3] |
| Website | |
| www | |
PJ Pereira is a Brazilian advertising executive and novelist[4] and screenwriter writing under the pen name of PJ Caldas.[5][6][7][8][9][10][11][12][13][14][15][16] He is co-founder and creative chairman of the Pereira O'Dell advertising agency.[17][18] His 2023 novel The Girl from Wudang: My Name Is Tigress and I Am Immortal. This Is My Story won the PenCraft Seasonal Awards for Science Fiction.[19] In 2021, Pereira received the American Heritage Award by the American Immigration Council.[3]
Early life and education[edit]
Pereira was born in Rio de Janeiro in 1973. Born in a conservative religious family, his parents worked in the Senate, and his grandfather was a senator. At the age of 13, Pereira learned to program and got a part-time job with his uncle. During his freshmen year in college, at the age of 19, he wrote a book (titled The Lean Company) that became that year's best-seller in Brazil. The university allowed Pereira to skip studying for a Masters degree and pursue a PhD.[1]
Career[edit]
In 1996, Pereira interrupted his Ph.D. studies and joined DM9 a São Paolo-based advertising agency. In 1998, he did his first campaign for the São Paulo creative week. The campaign won a gold at the Cannes Lions that year.[1][20]
Pereira was named to head the 2005 Cyber Lions' jury.[21]
His book trilogy Gods of Both Worlds was published in 2015. In 2017, his fourth novel The Mother, The Daughter and The Lady Spirit ( Portuguese: A mãe, a filha e o espírito da santa) was published in Brazil.
Pereire serves as a board member of the Ad Council.[3]
Awards[edit]
- 2024 PenCraft Seasonal Awards for Science Fiction for his 2023 novel, The Girl from Wudang: My Name Is Tigress and I Am Immortal.[19]
- 2021 American Heritage Award by the American Immigration Council[3]
References[edit]
- ^ a b c d "PJ Pereira: The Way I See It". shots. Retrieved 2024-06-12.
- ^ "Daytime Emmy Awards (2013)". IMDb.
- ^ a b c d "Advertising and Entertainment Pioneer PJ Pereira to Be Honored with American Heritage Award". American Immigration Council. April 26, 2021.
- ^ "Brazilian author PJ Pereira gives new life to African gods in his new YA series - Women's Media Center". womensmediacenter.com.
- ^ "'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative". The Drum. Retrieved 2024-04-10.
- ^ Kulp, Patrick (2020-01-17). "Advertising Icon PJ Pereira Plans Novel About Kung Fu and AI". www.adweek.com. Retrieved 2024-04-10.
- ^ January 2016. "PJ Pereira to chair Brand Film Festival jury". www.prweek.com. Retrieved 2024-04-10.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Pereira O'Dell shuffles leadership; co-founders will sit on opposite coasts | Ad Age".
- ^ "Loeries 2014: Less efficiency, more magic - PJ Pereira". Bizcommunity. Retrieved 2024-04-10.
- ^ "PJ Pereira Appointed Andy Awards Jury Chairman". www.mediapost.com. Retrieved 2024-04-10.
- ^ Griner, David (2014-06-25). "What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]". www.adweek.com. Retrieved 2024-04-10.
- ^ "Agencies, Production Companies Promise to Let Female Directors Bid on Every Pitch". www.adweek.com. 2016-09-15. Retrieved 2024-04-10.
- ^ https://www.nytimes.com/2015/04/10/business/media/bucking-trend-pereira-odell-to-break-with-its-brazilian-parent.html
- ^ PJ Pereira: How AI Is Changing Creative Advertising | Podcast 1. Retrieved 2024-04-10 – via www.youtube.com.
- ^ TEDxEmbarcadero - PJ Pereira - The Way of the Idea. Retrieved 2024-04-10 – via www.youtube.com.
- ^ "PJ, Pereira & O'Dell". Think with Google (in Brazilian Portuguese). Retrieved 2024-04-10.
- ^ "An ad agency exec has written a novel about AI". Marketing Brew. Retrieved 2024-04-10.
- ^ "Pereira O'Dell holds AI-generated consumer focus groups | Ad Age".
- ^ a b "News, Articles, Interviews, Editorials - PenCraftAward.com". www.pencraftaward.com. Retrieved 2024-04-10.
- ^ LatinSpots.com. "PJ Pereira presidirá el jurado de Cyber de Cannes 2005". Latinspots.com. Retrieved 2024-06-12.
- ^ "Brazilian Pereira named head of Cyber Lions jury in 2005". www.campaignlive.co.uk. Retrieved 2024-06-12.
