Page 3 culture

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Page 3 culture is the name given to tabloid culture in India covering India's partying, high society or upper class, and metropolitan culture, specifically Mumbai's, Delhi's and Bangalore's, which are all a feature of page three tabloid newspapers.[1][2][3]


The term originates from India's colourful daily newspaper supplements appearing usually on the third page that document parties. Page 3 features colour photo spreads of celebrities and the nouveau riche at parties. Those featured on page 3 often include fashion designers, socialites, models, remix music divas and the glamorous and rich.[3][4]

Page 3 has become a phenomenon which arose from sensationalism.

In popular culture[edit]

The "Page 3" culture has been the theme of a Hindi film by Madhur Bhandarkar, Page 3 (2005), which won the National Film Award for Best Feature Film amongst other awards.[1]


  1. ^ a b Bollywood director eyes 'tabloid' culture BBC News, 30 July 2004.
  2. ^ "Page 3 is socially relevant". The Times of India. India. 5 August 2008.
  3. ^ a b "Striking a new balance on Page 3". The Indian Express. India. 11 February 2005.
  4. ^ "Page 3 culture. Why not?". The Hindu. India. 30 June 2005.

External links[edit]