PebblePost

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PebblePost
IndustryMarketing Technology
FoundedOctober 1, 2014
FoundersLewis Gersh
Tom Gibbons
Robert Victor
HeadquartersNew York, NY
Servicesmarketing and mailing services

PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014.[1] The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups.[2]

History[edit]

The company was founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014 and is headquartered in New York.[1][3] Gersh has stated that at first the company had trouble finding support and was "mostly kicked to the curb with it"[4] but the founders persisted, raising a successful seed round[5] followed by the release of their Programmatic Direct Mail technology platform.[6]

In 2018 PebblePost gathered support and funds from Advance Venture Partners, Capital One Growth Ventures and other investors to close out the company's Series C round, which totaled $31 million.[7][8] PebblePost has also received funding from RRE, Greycroft, Tribeca Venture Partners, and other investors in digital media.[9]

The company has filed for a number of various utility patents on the manufacturing of privacy complaint, targeted direct mail, which are pending for their digital-to-direct mail technology.[10][11] In addition, PebblePost was granted the trademark for “Programmatic Direct Mail” on March 22, 2016.[12] PebblePost currently has approximately 51-200 employees[13] and is headquartered in the NoHo neighborhood of New York City.[14]

Functions[edit]

PebblePost is a digital-to-direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail.[7][15] PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 hours every day.[6][16][17]

Reception[edit]

PebblePost received positive reception with the release of the Programmatic Direct Mail platform, signing over 100 brand partners as well as a listing in ARF's First Innovators A-List.[2][18] PebblePost was also included in another list of "Most Exciting Startups in New York" by the Berlin-based business magazine The Hundert, which included Business Insider's Henry Blodget and Karl-Theodor zu Guttenberg, chairman of Spitzer Partners as judges.[19]

Programmatic Direct Mail has been recognized by the United States Postal Service as part of "the next generation of direct mail".[20] Business Wire praised PebblePost as the first company to unite the power of digital advertising and the performance of physical mail.[7] Forbes Magazine noted PebblePost's fast growth and expansion in its ventures.[4] Kimberly Collins of the website ClickZ featured PebblePost in its "Martech Company of the Week", calling it "one technology that might be cutting through the noise."[2]

References[edit]

  1. ^ a b "Interview with Lewis Gersh, CEO of Pebble Post - Nasdaq Disruptors". Nasdaq. September 27, 2018
  2. ^ a b c Collins, Kimberly. "Meet PebblePost, creators of Programmatic Direct Mail". CLickZ.
  3. ^ "PebblePost Team". PebblePost.
  4. ^ a b Rogers, Bruce. "Lewis Gersh's PebblePost Invents Programmatic Direct Mail". Forbes. March 23, 2017
  5. ^ "This NYC Startup Just Raised $3M To Change Mail Forever". Alley Watch.
  6. ^ a b Sullivan, Laurie. "PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail". Media Post. July 13, 2016
  7. ^ a b c James, Emily (29 November 2018). "Capital One Growth Ventures Invests in Programmatic Direct Mail® with PebblePost, Joins Series C Investor Round Led by Advance Venture Partners" (Press release). Business Wire. November 29, 2018
  8. ^ Hercher, James (21 August 2018). "PebblePost Raises $25 Million To Push Direct Mail Further Into Programmatic". Ad Exhanger. August 21, 2018
  9. ^ "PebblePost Raises Additional $6M in Series C Funding". FINSMES. 29 November 2018. November 29, 2018
  10. ^ "PebblePost Secures $5 Million in Series A Funding" (Press release). Cision. May 16, 2016
  11. ^ PMX Agency. "A Q&A With PebblePost: User Experience Crucial To Converting During This Holiday Season". PMX Agency. October 3, 2016
  12. ^ "PROGRAMMATIC DIRECT MAIL - Trademark Details". Trademark Justia. June 22, 2015
  13. ^ "PebblePost". Linkedin. 26 June 2021.
  14. ^ PebblePost Google Maps
  15. ^ "Closed-loop Programmatic Direct Mail® platform". PebblePost.
  16. ^ Chamberlain, Lauryn. "PebblePost Takes A Digital Approach To Direct Mail". Geo Marketing. January 20, 2016
  17. ^ Southwell, Elyse. "Interview with Lewis Gersh, CEO of Pebble Post - Nasdaq Disruptors". Nasdaq. September 27, 2018
  18. ^ Urbanski, Al (3 March 2016). "Will Programmatic Direct Mail Be the New Growth Channel?". DMN. March 3, 2016
  19. ^ The Hundert. "100 of the most exciting startups in New York City". Business Insider (but excerpt is taking from The Hundert. December 8, 2016
  20. ^ "7 REASONS WHY FINTECH COMPANIES NEED PROGRAMMATIC DIRECT MAIL". United States Postal Service.
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