Peg Perego

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Peg Perego is an Italian manufacturer of juvenile products (i.e., strollers, high chairs, car seats, children’s ride-on toys). In addition to their home location in Italy, the company now has offices in Brazil, Canada, and the United States.[1][2]


In 1949, Giuseppe Pérego decided to design a baby carriage for his son. His neighbors were impressed and requested their own custom creations. Eventually, the carriages became so popular that he started a company. After carriages, Peg Perego’s baby products have since expanded to include strollers, car seats, and high chairs.

In 1960, the company looked into a slightly more mature market: children's ride-on toys. Peg Perego designed and built plastic, pedal-operated children’s riding vehicles. These toys have become more advanced, and the company now sells battery-powered John Deere, Polaris, Cub Cadet, Ducati, and Vespa ride-on toys for children.

Popular culture[edit]

The Nanny Diaries: Scarlett Johansson pushes a Pliko P3 (Freestyle Mint)


Baby and Children’s Product News: 2008 Readers’ Favorites Awards (3rd place-Carseats)

Creative Child Magazine: 2007 Top Choice of the Year (Prima Pappa Best High Chair and Primo Viaggio SIP 30/30 Car Seat)

Creative Child Magazine: 2007 Seal of Excellence (Pliko P3)

Kind + Jugend Innovation Award: 2007 World of Mobile Baby (Skate)


On July 24, 2012, The U.S. Consumer Product Safety Commission, in cooperation with Peg Perego USA Inc., of Fort Wayne, Indiana, is announcing a voluntary recall of about 223,000 strollers due to a risk of entrapment and strangulation.[3]

World Distributors[edit]

  • Austria - Peter Herzog Handelsagentur
  • Iran - NiNi Darya Faraz Trad Co
  • Czech Republic - Vispa Náchod s.r.o.
  • Chile - Ferdel Chile S.A.
  • Germany - Marketing und Vertrieb
  • Holland - Oku Business Partners
  • Israel - Pupik Toys LTD.
  • Lebanon - Gebran Geahchan and Sons S.A.L
  • Poland - Agnes-Im
  • Russia - Saks LTD.
  • Slovenia - Mami d.o.o.
  • Spain - Toystecnic Postventa y Recambios
  • Sweden - Innogame AS, Maki AS
  • Ukraine - Alimpex Group, Peg Perego Ukraine[4]
  • United Kingdom - Mamas & Papas LTD.


  1. ^ Peg Perego Official Site
  2. ^ Emily (2019-11-17). "Peg Perego Polaris Outlaw Review 2020". Best Kids Toy Center. Retrieved 2019-11-20.
  3. ^ "Peg Perego Recalls Strollers Due to Risk of Entrapment and Strangulation; One Child Death Reported". CPSC. Archived from the original on 25 July 2012. Retrieved 24 July 2012.
  4. ^ Peg Perego in Ukraine

External links[edit]