Penny Streeter

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Penny Streeter OBE
Penny Streeter 1009 ps.jpg
Penelope Marion Stiff

1 August 1967
ResidenceLeonardslee Gardens, West Sussex, U.K.
Known forFemale Entrepreneur
Net worth£157m
Spouse(s)Nick Rea - m 2009 and Doug Streeter - divorced, 1995
ChildrenAdam Streeter, Bonnie Streeter, Tilly Rea and Giselle Streeter
Parent(s)Marion Hewson and Peter Stiff
RelativesBrian Hewson

Penny Streeter OBE (born 1 August 1967) is an English entrepreneur[1][2] and managing director of the A24 Group, comprising Ambition 24hours, Arabella Health Staffing and the NS Health Staffing. Penny Streeter established the medical staffing group in Sutton, England, in 1996, working with her mother Marion.

Early life[edit]

Born in Zimbabwe in 1967, Penny Streeter left Zimbabwe in 1979 and was educated at Alberton High in Johannesburg until 1983. She left South Africa for the UK at the age of 12 with her mother Marion. She started work in the recruitment sector through the Youth Training Scheme after leaving school at age 15.[3]


In 1989 Penny Streeter launched her own recruitment business: it failed and she also divorced, which left her homeless and penniless, finding refuge in homeless accommodation with her three young children.[3]

After some years working in other people's recruitment businesses, Streeter tried again in 1995 with a new venture, funded by evenings moonlighting as a children's party entertainer. Ambition 24hours, a nursing staffing agency, was launched in 1996. Following rapid growth, over the next decade, the company expands the service to cover locum doctors, allied health professionals, carers, social workers and teachers/lecturers, and it opened other UK offices.[4] In 2013 Streeter purchased and is the developer of the Benguela Cove Lagoon Wine Estate, a wine farm and residential estate in South Africa, located on the lagoon at Walker Bay, Hermanus.[5] Streeter purchased Mannings Heath Golf Club in West Sussex in 2016, buying out the majority share from the Exclusive Group.[6] This was followed in 2017 by her acquisition of Leonardslee Gardens, also in West Sussex.[7]

Personal Life[edit]

Streeter currently lives in Cape Town, South Africa with her husband, Nick and other family members.


  • OBE (Order of the British Empire) 2006 New Years Honours for ‘services to enterprise’[8]
  • CBI (Confederation of British Industry) Entrepreneur of the Year, 2003
  • 'Management Today' magazine, Top 100 Entrepreneurs: Top woman, and No. 13 overall for two years, 2003, 2004[9]
  • Fast Track 100 ‘Fastest Growing UK Companies’ 2004, 2003, 2002 - No.1 in 2002[10]

See also[edit]


  1. ^ "'Pennywise route to success'". Financial Times. 2004. Retrieved 2008-12-01.
  2. ^ "'How I made it: Penny Streeter of A24 Group '". Financial Times. 2017. Archived from the original on October 21, 2011. Retrieved 2011-09-30.
  3. ^ a b Thomas, Zoe (13 May 2018). "Penny Streeter: From a homeless refugee to a 140m business called Ambition". The Sunday Times Magazine. pp. 124–125.
  4. ^ Stockdale, Sue (2005). Secrets of Successful Women Entrepreneurs: How Ten Leading Business Women Turned a Good Idea into a Fortune. Lean Marketing Press. ISBN 1-905430-03-5.
  5. ^ "Penny Streeter interview: the head of HR firm Ambition on how her £140m business started as a homeless refuge". The Times. 2018. Retrieved 2018-09-03.
  6. ^ "Meet the golf club owner: Penny Streeter OBE". The Golf Business. 2017. Retrieved 2017-08-06.
  7. ^ "Famed gardens set to re-open to the public". West Sussex County Times. 2017. Retrieved 2017-10-16.
  8. ^ "UK Honours System, Cabinet Office". 2006. Archived from the original on 2006-12-09. Retrieved 2010-07-28.
  9. ^ "Management Today". Haymarket. 2005. Retrieved 2008-12-01.
  10. ^ "'Ambition Recruitment'". Fast Track 100/ The Sunday Times. 2002. Archived from the original on October 29, 2006. Retrieved 2008-12-01.

External links[edit]