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Type Private
Founded San Francisco, California, USA
Headquarters San Francisco, United States
Area served Worldwide
Founder(s) Jodee Rich
Key people Jodee Rich CEO
Employees 33[1]
Type of site Social Networking
Advertising No
Registration Optional
Available in English
Launched 2008
Current status Active

PeopleBrowsr is a technology company which provides enterprise, government and Top Level Domain owners with the ability to launch their own social networks and analyse and engage the members of those networks. An owner of new TLDs itself, PeopleBrowsr is the creator of dotCEO, dotBest and dotKred.


PeopleBrowsr works with enterprise, government and TLD owners in multiple industries.[2] In December 2008, it launched a deep search dashboard for managing and engaging with the social stream.[3] PeopleBrowsr analyzed and indexed the full Twitter firehose[4] from 2008 to 2014. Over the next six years, in combination with other sources, PeopleBrowsr data-mined a trillion conversations. This enabled the launch of Kred, the influence measurement platform that provided analytical data to social media influencers on Twitter. Over the next year, Kred, SocialOS, and the three TLDs (.CEO, .Kred and .Best) infused to become the leading Social Network provider for individuals, brands and organisations around the world.


Kred is both a Score and Platform for online Influencers. Kred Scores enable Facebook and Twitter users to discover how influential they are online based on a carefully developed transparent algorithm that scores each of a users incoming (Influence) and outgoing (Outreach) actions on social media. The Kred platform is designed to help Kred users to grow their online influence by providing them with add-ons to do so. The 'Communitisation' tool also allows users to discover what online communities they belong to and are the most influential in based on a keyword algorithm run through their social content and bios. In October 2011, the company debuted Kred for measuring influence and outreach with social networks.[5]

Social OS[edit]

In June 2013 PeopleBrowsr launched Social OS, a set of APIs which bridges existing networks and enables new social networks to be rapidly rolled-out. SocialOS is PeopleBrowsr's core technology, empowering individuals, government and enterprise to rapidly build vertical social networks and innovative Social Apps. Customers with needs extending beyond existing SocialOS Apps are supported to develop their own, which seamlessly integrate with their existing assets. Activating the emerging generic Top Level Domain (gTLD) space, SocialOS provides Registries, Registrars and Registrants the ability to generate and join focused social platforms that engage their specific audience. Brands are engaging SocialOS as an internal communications platform that ensures real-time messaging between teams in multiple offices and departments.


.CEO is the Top Level Domain (TLD) and online Identity of CEOs, Executives and Entrepreneurs. .CEO domains instantly identify individuals as professionals and connects them to a Network of qualified Members. By purchasing their name followed by .CEO (i.e. JodeeRich.CEO), they are both securing their online identity and helping to boost their personal brand and overall online presence. By purchasing a .CEO domain and utilizing PeopleBrowsr’s innovative Social Apps, members have the ability to join 25+ geo and interest based Communities and Streams to network with other members and promote their identities as CEOs.


.Best is the Top Level Domain (TLD) to help boost businesses and ventures online presence through a searchable, memorable and available domain. A .Best domain instantly identifies the owner as leader in their industry or category and connects them to a Network of qualified Members. Using PeopleBrowsr's technology, owners of .Best domains can create exclusive identity pages, join a selection of online Communities, engage on a variety Community based Social Streams, and ultimately promote their new .Best website in a growing online Network. Utilizing Kred Influence Measurement tools, .Best owners also have the ability to track their online influence and those of their competitors to research and learn from industry leaders in the online space.

TLD Platform[edit]

PeopleBrowsr has developed a single TLD Inbound Marketing Platform to help the growing gTLD community develop their end-to-end user experience from social prospecting to customer retention and increasing resolving domains. Using the TLD platform and technology developed by PeopleBrowsr, TLDs now can offer their customers not only a domain, but access to an online Community, featuring personalized ID Pages, Community pages, Social Streams, Leaderboards, performance metrics, downloadable content and Microsites. PeopleBrowsr empowers TLD owners to offer their customers their own Communities and social Streams, giving the end user the tools they need to create their very own vertical social networks.


Grab makes ease of the SocialOS platform's deep social technology, to give both individuals and enterprise their own, extremely light and versatile networks. With onboarding in less than a minute, Grab instantaneously grants the user their very own instant network, allowing them to "grab" and publish content from almost anywhere and ensuring an exciting new social experience. Grab presents many solutions, from birthday parties and corporate events to internal team management and product launches. Grab integrations engage a number of sales and marketing platforms, helping add Grab to existing infrastructure and transforming a database into an interactive self-branded Instant Network with the option of monetization.

Top Level Domains[edit]

PeopleBrowsr owns Top Level Domains dotCEO, dotBEST and dotKred.[6] These domains will be released in late 2013 and early 2014 and will be powered by the Company's products: Social OS, Kred and its Trillion Conversation Datamine.

Experimental projects[edit]

PeopleBrowsr is engaged in research projects including the development of artificial intelligence and new social networking platforms.[7] PeopleBrowsr CEO Jodee Rich believes that the documenting of history in real time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behavior, rather than having to be taught how to think like humans.[8]


In November 2012, PeopleBrowsr sued Twitter over a proposed shutdown of PeopleBrowser's access to the Twitter firehose, which was set to occur on November 30, 2012.[9] After PeopleBrowsr won an injunction to prevent the disconnection of the Twitter firehose, Twitter attempted to move the case into Federal court, which may have invalidated the injunction.[10][11] In March 2013 PeopleBrowsr won a battle to keep the case within the California court system, thereby keeping the injunction in place.[12] Twitter and PeopleBrowsr reached an out-of-court settlement in April 2013.[13]


  1. ^ "PeopleBrowsr Inc.: Company Profile". LinkedIn. Retrieved 21 October 2011. 
  2. ^ Lassica, J.D. (7 April 2010). "PeopleBrowsr: Find and act on Twitter conversations". Retrieved 2 November 2011. 
  3. ^ [1] PeopleBrowsr goes alpha, Natalie Apostolou, 12 December 2008, Digital Media
  4. ^ Olanoff, Drew. "Twitter Settles With PeopleBrowsr, Gives The Company Firehose Access Until The End Of The Year". TechCrunch. Retrieved 2016-02-08. 
  5. ^ [2] TechCrunch, "You Might Have Klout, But What's Your Kred?"
  6. ^ Jemima Whyte, [3], October 7, 2013, Australian Financial Review
  7. ^ [4] Mitchell Bingemann, May 26, 2010, The Australian
  8. ^ Mark Alvarez, Building a Collective Consciousness in the Cloud, June 29, 2010, L'
  9. ^ PeopleBrowsr sues Twitter over Firehose access, gets injunction, claims it is violating openness
  10. ^ PeopleBrowsr vs. Twitter Legal Battle Returns to San Francisco Court
  11. ^ PeopleBrowsr Claims “Twitter Changed Position On Eve Of Discovery” Over Federal Jurisdiction Request
  12. ^ PeopleBrowsr vs. Twitter Legal Battle Returns to San Francisco Court
  13. ^

External links[edit]