Perishability

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Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.[1]

Other key characteristics of services include intangibility, inseparability and variability.

References

  1. ^ Palmer, Adrian (2005). Principles of Services Marketing. London: McGraw Hill. p. 37. ISBN 0-07-710794-2.
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