Personal stylist

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A personal stylist advises individuals on new fashion trends, clothing styles, colours and make-up. A personal stylist is not to be confused with a wardrobe stylist, who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and public appearances made by celebrities and models. Personal stylists typically work one-on-one with the client, while Wardrobe Stylists are often part of a larger creative team collaborating with a fashion designer, photographer, art director, hair stylist, and makeup artist to put together a particular look or theme for the specific project.

Personal styling[edit]

A personal stylist is concerned with an individual rather than a particular fashion brand.

With the recent rise of fame for celebrity stylists, like Rachel Zoe, Trinny and Susannah, and Gok Wan, and of the glut of reality television shows featuring makeovers and the day-to-day lives of personal stylists (e.g., The Rachel Zoe Project[1][2]), the general public have heightened their interest and awareness in understanding the theory behind achieving styles that suit them. Personal stylists are now addressing this demand and serving the general public who view the service as a luxury but a beneficial experience.

There are numerous personal stylists worldwide, and the numbers are growing steadily. A reputable personal stylist will be affiliated with an accredited industry body, such as the Federation of Image Professionals International (FIPI),[3] which sets the industry standards in line with City and Guilds and is based in the UK. Training is offered by a number of image schools and can take up to an intense month to complete.[citation needed]

The United Kingdom has a growing industry of personal stylists, who offer style and fashion tips and image consultancy for corporate customers.[citation needed] The vast range of designer and Highstreet stores in London makes it a haven for personal stylists, and so London, in particular, is at the heart of the fashion community, with some saying[who?] that London has become the fashion capital of the World.[citation needed]

Subscription and online services[edit]

Prominent subscription personal styling services include the online subscription and personal shopping service Stitch Fix (founded in 2011) and the personalized mid- to high-end men's and women's clothing service Trunk Club (founded in 2009).

WiShi ("Wear It, Share It"; founded in 2014), is a web app that permits "crowdstyling".[4] In his April 1, 2014 review, Robert Daniel reported in USA Today WiShi's closest competitor was Polyvore (founded in 2007), which "focuses not only on fashion but also on home and beauty products".[5] (However, Polyvore was acquired by the retailer SSENSE in 2014 and shut down.[6]) Some Polyvore alternatives include: Chicvore, IQon, ShopLook, and Stylevore.[7][8]


  1. ^ KLEIN, ALYSSA VINGAN KLEIN & BRANNIGAN, MAURA (February 12, 2016). "FASHION REALITY TV STARS: WHERE ARE THEY NOW?: "Justin Bobby" has his own hair-care line, for starters". Fashionista.CS1 maint: Uses authors parameter (link)
  2. ^ Dua, Tanya (September 6, 2017). "Snapchat is launching a fashion reality show hosted by Kate Hudson's celebrity stylist just in time for Fashion Week". Business Insider.>
  3. ^ "Federation of Image Professionals International". Retrieved 1 July 2015.
  4. ^ Daniel, Robert (April 1, 2014). "New startup Wishi promises 'crowdstyling' for clothes". USA Today.
  5. ^ Daniel, Robert (April 1, 2014). "New startup Wishi promises 'crowdstyling' for clothes". USA Today.
  6. ^ Brooke, Eliza (April 17, 2018). "The Platforms Polyvore Fans Use Now". Racked.
  7. ^ "Stylevore - The Best Alternative to Polyvore Is Here!". Gymbuddy Now. 2018-08-04. Retrieved 2018-08-09.
  8. ^ "Where Will All the Polyvore Fans Go?". Racked. Retrieved 2018-08-09.